In the NIL era, the athlete endorsement industry is going to grow 100X in size, from five thousand athletes to 500 thousand athletes overnight, enhancing the competitiveness of the already-challenging market. Of those 500 thousand college athletes, approximately 20 thousand are international student-athletes. For these athletes, there’s an opportunity to stand out with their built-in

Many athletes aren’t natural marketers — and that’s okay. While creators and influencers rely on marketing instincts and strategies to build valuable audiences, athletes have an audience built-in — their fans. But to take the leap from ordinary athlete to endorsement marketing superstar, athletes need to define their personal brand and commit to a series

After firing off an email in the middle of class, Alec Palmer quickly found himself shooting a video for an athlete who would soon become the most outspoken voice in baseball. Countless shoots and strategy sessions later, Palmer is now Director of Marketing for Watch-Momentum, an athlete-driven media company co-founder by 2020 Cy Young winner