08 Apr
Transitioning from College to the Pros with Jalen Elliott
We’re excited to welcome our first NFLPA Extern, Jalen Elliott, the Detroit Lions second-year safety. We sat down with Jalen to discuss his recently-wrapped rookie season and learn about his experience transitioning from life as a student-athlete at Notre Dame to professional football. “I was able to earn a full scholarship to Notre Dame and
23 Mar
How Hoosier Student-Athletes are Building Brands with Social Media
Indiana Athletics has helped 430 student-athletes drive over 1.3 million engagements on their personal social channels since August 2020. That’s when the program joined Opendorse Ready™, adding to its already impressive arsenal of athlete brand development resources. With help from the Cuban Center, these student-athletes have published almost 17 thousand posts on Instagram and Twitter
11 Mar
How Coach Tom Allen Uses Social Media to Drive Program Success
Indiana Football, led by Coach Tom Allen, is one of the most social media-savvy programs in college athletics. We caught up with Coach Allen to learn more about the importance of social media in his program and how it impacts areas of recruiting, branding, and personal development. Promoting the program to prospects The COVID-19 pandemic
11 Mar
Clifford Taylor IV: Consistently Unconventional
Coming into the University of Florida, Clifford Taylor IV hadn’t played a down of football and Tik Tok wasn’t a social media platform. He didn’t know by the time his senior year rolled around, he’d find success in both. Being an avid basketball player growing up, Taylor was a gifted and competitive athlete. Coming into
03 Mar
Building Brands and Engaging Fans: How Nebraska is Helping Student-Athletes Prepare for their Future
In March 2020, Nebraska Athletics became the first college athletics program to introduce a Name, Image, and Likeness (NIL) readiness solution, launching Ready Now powered by Opendorse Ready. Just days after announcing the program, the sports world ground to a halt due to the COVID-19 pandemic. But that didn’t stop the Huskers. With a dedicated brand
11 Feb
How Clemson’s Tyson Hutchins Connects Student-Athletes with Social Strategy
Clemson Athletics has staked its claim as a premier program on and off the field. Beyond the fast-filling trophy case, nowhere has this been more obvious than the social feeds of the program, and now, of it’s student-athletes. We caught up with Tyson Hutchins, Senior Director of Creative Solutions at Clemson University, to discuss how
04 Dec
NIL Goes Global: Could International Student-Athletes Have an Advantage?
In the NIL era, the athlete endorsement industry is going to grow 100X in size, from five thousand athletes to 500 thousand athletes overnight, enhancing the competitiveness of the already-challenging market. Of those 500 thousand college athletes, approximately 20 thousand are international student-athletes. For these athletes, there’s an opportunity to stand out with their built-in
04 Dec
Find Your Niche: How Carving Out Your Corner Can Lead to Endorsement Opportunities
Many athletes aren’t natural marketers — and that’s okay. While creators and influencers rely on marketing instincts and strategies to build valuable audiences, athletes have an audience built-in — their fans. But to take the leap from ordinary athlete to endorsement marketing superstar, athletes need to define their personal brand and commit to a series
02 Dec
Approaching Athlete Marketing with Watch-Momentum’s Alec Palmer
After firing off an email in the middle of class, Alec Palmer quickly found himself shooting a video for an athlete who would soon become the most outspoken voice in baseball. Countless shoots and strategy sessions later, Palmer is now Director of Marketing for Watch-Momentum, an athlete-driven media company co-founder by 2020 Cy Young winner
19 Nov
Pursuing Performance & Partnerships with Volleyball Champion Jordan Larson
Olympic athletes compete at the highest level year-in and year-out to showcase their talents on the global stage every four years. While there are annual competitions for sports like volleyball, swimming, rowing, and track & field, many tend to get buried in broadcasts outside of Olympic years. With this lack of prime-time exposure, social media
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