How Eric DeSalvo and UCF Stay Dominant on Social Media

The University of Central Florida Knights are leading the charge when it comes to creativity in digital and social media. Eric DeSalvo, Assistant Athletic Director in charge of #content, and his team had a clear vision and strategy at the start of 2020 – to promote on-and-off-the-field access of UCF student-athletes. “We’re the only Division

Athlete Advocate Zach Soskin Details How Student-Athletes Can Begin Preparing for NIL… Today.

College athletics is a multi-billion-dollar industry. And while schools and media rights holders rake in revenue, the athletes at the heart of these proceeds have yet monetize their efforts… Until 2021 at least. In just months, the college sports landscape is set to change in a big way as those performing on the fields and

A New Era in College Sports: Athlete Brand Builder Zach Soskin Surveys the Name, Image, and Likeness Landscape

Incoming changes to Name, Image, Likeness (NIL) rights and regulation are set to impact college sports at every level. From recruits and student-athletes to marketing leaders, coaches, compliance staff, and even athletic directors – the changes are sure to be both a challenge and opportunity for all involved. To add an outside perspective on the

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Recent Posts

opendorse and overtime
Blake Lawrence Opendorse Deals and Monitor
Opendorse Brands Offseason
WNBA Most Influential