Intersport Brand Engagement Summit: Let’s Connect


Nice to meet you. We’re opendorse and we connect marketers with athletes to build authentic and impactful endorsement campaigns. The athlete endorsement process can be a huge pain. Luckily, we’re here to help.

This week, the opendorse team is hitting the road and heading to Chicago for the 2015 Intersport Brand Engagement Summit. We are thrilled to be a sponsor of this year’s Summit and would love to learn more about you. Our founders, Blake Lawrence and Adi Kunalic as well as our brand managers, Andrew and Kaci will be roaming the conference, attending presentations, and connecting with as many of you as possible. If you see us, be sure to stop and say hi!


If we can’t find time to talk during the conference, please drop us a note at We’d love to hear about your triumphs and trials in the brand engagement world.


The traditional athlete endorsement process is tough. It’s slow, complicated, and unreliable. There are too many managers, handlers, and agents to wade through. Once the decision maker is found, deals are often unrealistically expensive and negotiations drag on for far too long.

Despite all this, brands still covet athletes as brand endorsers. Why? Because the pros have trusting, passionate audiences. Simply put, that influence has a huge impact on brand equity, awareness, and buying behavior.

opendorse harnesses that power. We’ve created the fastest, most effective process to secure athlete endorsements. We back it all up with a team of athlete endorsement specialists, start to finish transparency, and robust reporting. And, while social media and digital athlete endorsements are our sweet spot, we can help you with any of your endorsement campaign needs.

Case Study: How Tide and Taylor Strategies leveraged opendorse to reach 1.3M customers during the 2015 NFL Draft.

Tide wanted to use the star power of first-round NFL Draft picks to connect with their customers and promote their brand. In just 13 days, opendorse found, pitched, negotiated, on-boarded, and activated 26 potential first-round NFL Draft selections — 15 of which were ultimately selected. opendorse then automatically posted to the Twitter feeds of the selected draftees, moments after each draftee’s name was called, to promote Tide’s #OurColors campaign. opendorse posted each endorsement message in an average of 4.7 minutes following the announcement of their selection.

Want to see more details from the campaign? Download the Case Study.

Ready to connect? Here’s a quick FAQ to help you understand what we’re all about.


What is opendorse?
opendorse connects marketers with athletes to build endorsement campaigns. opendorse is fast, easy, and ensures complete transparency into the athlete endorsement process.

What problem does opendorse solve?
The athlete endorsement process is slow, complicated, and lacks transparency. We’re here to change that.

How do we solve it?
opendorse is the fastest, easiest, most transparent solution for athlete endorsements. Our activation platform, industry relationships, and experience allow us to take deals from idea to activation in days, not months.

Who do we work with?
The opendorse team has worked with 3,500+ professional athletes, 500+ agents, and 1,200+ marketers. We have executed campaigns for premium brands, with some of the largest player associations in sports.

How does opendorse work?
Our process has proven to drive fast, easy, and transparent results for marketers, agencies, and associations, alike.

– Find authentic endorsers
– Pitch decision makers
– Negotiate the best rate
– Activate on-time, every time

Where are you located?
The heart of downtown Lincoln, Nebraska.

Why Lincoln?
It’s our home! opendorse Co-Founders Blake Lawrence and Adi Kunalic played football at the University of Nebraska and we believe in building opportunities in the place that raised us. Nebraska’s capital is now home to 10+ sports tech companies and vibrant, supportive start up scene. Being located in the middle of the country has its perks, too — it’s easy to get to you, no matter where you are.

How do I get started?
To learn more, check out and schedule a discovery call with one of our athlete endorsement specialists to learn how opendorse can produce results for you.

Can we connect at the Intersport Brand Engagement Summit this week?
Absolutely. Keep an eye out for our team, or drop an email to

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