Learn how SkyVu utilized an USMNT athlete, Matt Besler, just 24 hours after the United States World Cup run came to an end. The goal was to generate additional buzz behind an online campaign for their new mobile application, Let It Goat.
Leverage one tweet from athlete Matt Besler, starting defender for the United States Men’s National Team, to engage die-hard World Cup fans. Let’s just say that many Americans may have been looking for a slight stress reliever after the heartbreaking loss to Belgium.
Matt Besler | USMNT
The brand used an impactful message showcasing the new app, Let it Goat, to drive direct downloads.
— Matt Besler (@mbesler) June 2, 2014
Adding the direct download link to the app store will drive the most engagement.
This campaign reached just over 175,000, helping creating nationwide awareness.
*Let It Go hit number 3 on iPhone App Store’s Free Top Chart list and #LetitGoat was trending worldwide on Twitter just hours after being released.
- Total Reach: 175K+
- Total Engagements: 1,639
- CPM: $3.77
- CPE: $0.40
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