Case Study: How the Next Evolution in Fantasy Sports Created Awareness Using Influencers


Learn how the “next evolution” in fantasy sports used the professional athletes to help generate buzz about the new site.


The Challenge

Increase awareness of Fantasy Hub, while engaging super sports fans to sign-up to play.


The Deal

Utilize well-timed Twitter endorsements from three NFL athletes, located across the country, to promote the newest fantasy football site.


The Athletes

Andrew Gachkar | San Diego Chargers | LB

Michael Clay | Free Agent | NFL

Reid Fragel | Cleveland Browns | OT


The Content

The campaign centered around the athletes portraying that they are some of the first users to get a sneak peek and use the new site.




Adding in an additional #hashtag will create internal communication among all Twitter users, by connecting them using popular phrases.


The Results

This campaign reached just over 50,000, helping creating nationwide awareness.

  • Total Reach: 52,219
  • Total Engagements: 874
  • CPM: $3.97
  • CPE: $0.26


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