Case Study: How One Mobile App Utilized Athletes to Engage Potential Users Around The Big Game

 

Learn how the newest prediction app, Knoda (pronounced no-duh) utilized over 50 influential athletes interacting with Golden Tate, WR for the Seattle Seahawks. Tate predicted his team would be bringing the Lombardi Trophy back to the 12th Man (Seattle). We’d say he was pretty spot-on with his prediction…

The Challenge

Introduce Knoda to sports fans, increasing overall awareness and engagement, ultimately driving web traffic, new user registration, and app downloads.

The Deal

Leverage well-timed Twitter endorsements from professional athletes to promote Knoda in the days leading up to the biggest sports & media event of the year: The Super Bowl.

The Athletes (+ 50)

Golden Tate | WR – Seattle Seahawks

Steve Weatherford | P – New York Giants

Michael Chandler | Bellator

Jamaal Jackson | Free Agent

Michael Finley | NBA Veteran

The Content

The campaign centered around the amplification of Golden Tate’s bold Super Bowl 48 prediction. Athletes retweeted the message with a unique comment, giving the endorsements an organic, authentic look and feel to consumers.

Best in the league RT @ShowtimeTate: Predicted #SB48 on @KNODAfuture. Get @Knoda & vote #ad http://t.co/d2uCfUUnPi pic.twitter.com/FiUV1Mrt0B

— Michael Chandler (@MikeChandlerMMA) February 1, 2014

 Hope you’re right RT @ShowtimeTate: Predicted #SB48 on @KNODAfuture. Get @Knoda & vote #ad http://t.co/FHWXUN4m00 pic.twitter.com/d69p1cZI3o

— Michael Finley (@Da_Finster) February 1, 2014

 

CONTENT TIP:

Creating messages in which athletes use interaction (replying to a Tweet), develops higher engagement levels among fans.

The Results

This campaign reached over 2 million people, but most importantly, it engaged sports fan during the most watched Super Bowl in history. You can be sure Knoda will be top of mind for those fans wanting to make predictions with professional athletes.

  • Total Reach: 2.2 million+
  • Total Engagements: 4,100+
  • CPM: $1.86
  • CPE: $1.00

Think you’re ready to build your first athlete endorsement campaign? Sign up at opendorse here.

Looking to learn more? Check out our other case studies.

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