ACADEMY SPORTS PARTNERED WITH SUPER BOWL ATHLETES TO DRIVE TRAFFIC AROUND SUPER BOWL 51

The Texas sporting goods giant used opendorse to distribute content through Super Bowl players, including several with local ties, in an effort to drive traffic to its Houston locations during Super Bowl week.

Engaging Fans in Real Time

By featuring Super Bowl athletes, Academy was able to reach and engage both teams’ fan bases and local Houston fans, who were quick to share their excitement and support.

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ACTIVATIONS

2.7M

IMPRESSIONS

6K+

ENGAGEMENTS
See how other clients have leveraged opendorse athletes for their social media campaigns.