Allstate amplified their “March Mayhem” campaign with activations from Dick Vitale.
Allstate, the official corporate partner of NCAA March Madness, needed a social media solution for their March Mayhem campaign. The Allstate March Mayhem campaign utilized the social media accounts of Dick Vitale and Buzz Aldrin. Through the opendorse platform, Allstate was able to post content through Dick Vitale’s Twitter account in real-time surrounding the NCAA Men’s Basketball Tournament. The ability to send out relevant and timely content allowed Allstate to earn large amounts of impressions and targeted engagements.
Allstate activated endorsements from Dick Vitale to generate buzz surrounding then NCAA Men’s Basketball Tournament. The campaign reached 11.6 million impressions and generated nearly 2 thousand engagements.