Courtyard Marriott amplified its Super Bowl sponsorship with the help of 12 NFL stars.
Courtyard Marriott is the official hotel sponsor of the NFL and of Super Bowl 50. In an effort to amplify that sponsorship and further align with the big game, Courtyard Marriott created the Suite Stadium Contest. Over the course of the social media-only promotion, fans would submit videos via Twitter and Instagram in four different contests for the chance at an awesome grand prize.
Courtyard Marriott and IMG activated endorsements from 12 of the NFL’s most prominent stars to amplify their NFL sponsorship and encourage contest participation from thousands of fans.