To amplify the highly anticipated release of Battlefield 1 and Titanfall 2, EA SPORTS activated a social media campaign featuring 39 players with a passion for gaming.
EA SPORTS wanted to activate prominent stars who identified with their target audience. opendorse leveraged historical data to identify and secure campaign participation from 39 players who had expressed excitement for Titanfall 2, Battlefield 1, and other relevant games.
opendorse secured player participation from all 39 athletes in a matter of days. Both campaigns spanned six total days, as the opendorse platform enabled a simple and secure content publishing solution for both EA SPORTS and the athletes.
39 activations were executed from players for EA SPORTS campaigns.
The players tweets have been seen by more than 5.5 million loyal fans.
More than 4.5 thousand fans replied, retweeted, favorited and clicked the EA SPORTS tweets.
22 influencers reached over 2.5M fans to promote Titanfall 2.
About to do work with Ronin Titan, you know the one with the sword. #ad https://t.co/5tx98vvxxu pic.twitter.com/qxR06zc7Jx
— Randall Cobb (@rcobb18) November 1, 2016
About to do work with Scorch Titan, you know the one with the fire. #ad #titanfall2 https://t.co/RRlLfoJzou pic.twitter.com/jIerjLn7hn
— Rob Ninkovich (@ninko50) October 31, 2016
Always wanted to hand over my helmet to a Titan. https://t.co/dLoxUNY5Xn #ad #Titanfall2 #Respawn pic.twitter.com/ZSt4AVTqQv
— Demaryius Thomas (@DemaryiusT) October 31, 2016
17 influencers reached over 3.1M fans to promote Battlefield 1.
Who’s played #Battlefield 1? #ad https://t.co/NkLGHuMLLi pic.twitter.com/ygITQsztWa
— cordarrelle (@ceeflashpee84) October 25, 2016
Also playing #BATTLEFIELD 1 this weekend. Way better FPS setting than the future. #ad https://t.co/UXLx6BUAxx pic.twitter.com/hwiF24kDOQ
— Cassandra (@ChrisWarcraft) October 21, 2016
Gonna play #Battlefield 1 tonight. Are you playing? #ad https://t.co/p0eRAC7eDy pic.twitter.com/RGQUNwBJmJ
— Steve Smith Sr (@89SteveSmith) October 22, 2016
