Gillette drove traffic and aw areness to their “No Sweat” tailgate campaign with nine Patriots players.

Team Epic needed to raise awareness to Gillette’s Clear Gel Tailgate Do’s and Don’t by driving New England Patriots fans to the campaign’s landing page. opendorse secured campaign involvement from nine current and former Patriots players. Upon content approval, opendorse scheduled and activated the sponsored social media campaign via the players’ accounts, effectively amplifying the campaign to the New England fan base.


Gillette activated endorsements from nine New England Patriots stars to drive awareness to their “No Sweat” campaign. The campaign reached 1.4 million impressions and generated nearly 4 thousand engagements.