Iowa’s digital team uses the opendorse Advocacy Platform to deliver content to a group of their student-athlete alumni, asking participants to share messages in support of their alma mater. This alumni-driven social activation strategy boosts their national recruiting efforts and amplifies the reach of the Hawkeye’s brand while keeping former student-athletes involved with the University.
5 months, 34 alumni, 75 posts, and they are just getting started.
Alumni can reach fans and potential recruits within and beyond state borders.
Alumni have helped Iowa add millions of impressions to their social media analytics.
More than 18,000 passionate Hawkeye fans have engaged with alumni content.
In tandem with the Kinnick Stadium expansion unveil, Iowa utilized the power of their alumni
to build support and provide a preview to their fans and future Hawkeyes.
Leading up to a major rivalry, Iowa handed the reigns to their alumni to build buzz within their passionate fanbase.