Iowa’s digital team uses the opendorse Advocacy Platform to deliver content to a group of their student-athlete alumni, asking participants to share messages in support of their alma mater. This alumni-driven social activation strategy boosts their national recruiting efforts and amplifies the reach of the Hawkeye’s brand while keeping former student-athletes involved with the University.
5 months, 34 alumni, 75 posts, and they are just getting started.
Alumni can reach fans and potential recruits within and beyond state borders.
Alumni have helped Iowa add millions of impressions to their social media analytics.
More than 18,000 passionate Hawkeye fans have engaged with alumni content.
#B1G Opener for @HawkeyeFootball on Saturday. Time to bounce back, as we always have, as a TEAM #Hawkeyes pic.twitter.com/1gvfReFY7c
— BRAD BANKS (@BRADBANKS7) September 21, 2016
99 days until kickoff at Kinnick!! Iowa City, are you ready?! #Hawkeyes #fbf pic.twitter.com/Up9H4ILgqd
— Chad Greenway (@chadgreenway52) May 27, 2016
It’s almost here, Iowa fans! @HawkeyeFootball is back in Kinnick in 4 days! #Hawkeyes #SwarmKinnick pic.twitter.com/u9pApCsgIS
— Tevaun Smith (@TevaunSmith) August 30, 2016
In tandem with the Kinnick Stadium expansion unveil, Iowa utilized the power of their alumni
to build support and provide a preview to their fans and future Hawkeyes.
#Hawknation check it out! Coming your way in 2019. Soo sweet! #KinnickEdge @HawkeyeFootball pic.twitter.com/YY587bSagm
— BRAD BANKS (@BRADBANKS7) October 21, 2016
Everyone knows #Kinnick is one of the best stadiums in football. Well, it’s about to get even better! #Hawkeyes #KinnickEdge pic.twitter.com/ynOiHSiu6p
— Ed Hinkel (@EdHinkel) October 20, 2016
Man, this looks great! Can’t wait for Kinnick 2.0!! #Hawkeyes #KinnickEdge pic.twitter.com/3486Jl4xbW
— Brandon Myers (@myersb83) October 20, 2016
Leading up to a major rivalry, Iowa handed the reigns to their alumni to build buzz within their passionate fanbase.
We going back to back…back to back #Hawkeyes #KeepFloydHome pic.twitter.com/U3n7FCV7Rd
— Marvin McNutt (@McNutt7wr) October 8, 2016
Once a Hawkeye, Always a Hawkeye. Keep working @HawkeyeFootball #KeepFloydHome pic.twitter.com/Dxpbb5rOAl
— Bryan Bulaga (@BBulaga) October 5, 2016
Let’s keep Floyd of Rosedale where he belongs…in Iowa City! #Hawkeyes pic.twitter.com/ogCqr3oGsm
— Christian Kirksey (@Kirksey) October 5, 2016
