The University of Central Florida Athletics has partnered with opendorse to easily distribute social media content to their athlete alumni, coaches and administrators. Over the past year, UCF has seen great success sharing a wide range of content from large, orchestrated campaigns involving multiple influencers, to one-off pieces of content that are distributed to a single influencer. This athlete influencer activation strategy has allowed UCF to remain engaged with their athlete alumni while also providing their coaches and administrators with consistent content to share with UCF fans.
Athlete alumni form a strong bond with their university and its fanbase. This is no different at UCF. Giving alumni access to custom high-quality content that they are featured in helps the alumni remain engaged with the university while also helping them build their personal brand on social media.
With practices, recruiting visits and game preparations, coaches don’t always have the time to manage their social media accounts. opendorse makes it easy for UCF to provide Coach Frost with high-quality content that he can edit, approve and share within seconds.This is a great way for him to stay consistent and on message with the official accounts of both the football team and athletics department.
Internally, Athletic Directors hold a great amount of influence by leading and supporting each and every program, but are rarely visible to the public on a day to day basis. With the help of opendorse, UCF has solved that problem by providing AD Danny White with curated content to better connect him with fans and give them a glimpse into the current events of the athletic department.
To generate excitement and encourage fans to renew their season tickets, UCF orchestrated a month long campaign to reward those who did so.