The University of Central Florida Athletics has partnered with opendorse to easily distribute social media content to their athlete alumni, coaches and administrators. Over the past year, UCF has seen great success sharing a wide range of content from large, orchestrated campaigns involving multiple influencers, to one-off pieces of content that are distributed to a single influencer. This athlete influencer activation strategy has allowed UCF to remain engaged with their athlete alumni while also providing their coaches and administrators with consistent content to share with UCF fans.
Athlete alumni form a strong bond with their university and its fanbase. This is no different at UCF. Giving alumni access to custom high-quality content that they are featured in helps the alumni remain engaged with the university while also helping them build their personal brand on social media.
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— Shaquill Griffin (@ShaquillG) April 29, 2017
Shoutout to @UCF_Football and @Seahawks fans for the love ✊??. Let’s ride #LOB ? pic.twitter.com/tpizUSdLIX
Really been 4 years since I last took the field with my @UCF_Football brothers? Good luck to my Knights vs. Tulsa #ChargeOn pic.twitter.com/S29kpW4MiR
— Latavius Murray (@LataviusM) November 19, 2016
Hearing @CFEArena gonna be sold out tonight ? Man I’ll never forget the last time we had that many people in there. Get that W @UCF_MBB! pic.twitter.com/7nCZfExO6G
— Jermaine Taylor (@jtaylor8ball) March 22, 2017
With practices, recruiting visits and game preparations, coaches don’t always have the time to manage their social media accounts. opendorse makes it easy for UCF to provide Coach Frost with high-quality content that he can edit, approve and share within seconds.This is a great way for him to stay consistent and on message with the official accounts of both the football team and athletics department.
Homecoming is a time to reflect.https://t.co/eLaDDrt9cn pic.twitter.com/4nnHdsvVTo
— Scott Frost (@coach_frost) October 12, 2016
Welcome to the family, Cordarrian. #OTownBound17 pic.twitter.com/bf2emrQGBK
— Scott Frost (@coach_frost) February 2, 2017
Great to have my former teammate & @Packers legend @AhmanGreen30 out here. Someone get us a ? so we can run the option! #ChargeOn pic.twitter.com/ELjfugxkH7
— Scott Frost (@coach_frost) April 20, 2017
Internally, Athletic Directors hold a great amount of influence by leading and supporting each and every program, but are rarely visible to the public on a day to day basis. With the help of opendorse, UCF has solved that problem by providing AD Danny White with curated content to better connect him with fans and give them a glimpse into the current events of the athletic department.
Thanks again for joining me on Facebook Live! Here’s the Q&A in case you missed it: https://t.co/hnaGtOtMXd pic.twitter.com/pPvakNP2yx
— Danny White (@UCFDannyWhite) June 9, 2016
Congrats to @Coach_Dawkins and @UCF_MBB for all they’ve accomplished in 365 days. More work to do in NYC! #ChargeOn pic.twitter.com/fg3oOUz1Iw
— Danny White (@UCFDannyWhite) March 23, 2017
I know my family is looking forward to the 5pm kickoff on Saturday. Hope yours is too!
— Danny White (@UCFDannyWhite) November 3, 2016
? https://t.co/qE2MO6wIQM pic.twitter.com/Hn7ttHGYFa
To generate excitement and encourage fans to renew their season tickets, UCF orchestrated a month long campaign to reward those who did so.
Knights fans! It’s time to help us #RiseandConquer by renewing your @UCF_Football season tickets starting today.https://t.co/5TFYrZnLN4 pic.twitter.com/DORde3wg7m
— Danny White (@UCFDannyWhite) February 2, 2017
With @UCF_Football renewals rolling in, happy to announce that Dan Cundiff won a @coach_frost autographed ?!
— Danny White (@UCFDannyWhite) February 3, 2017
https://t.co/5TFYrZnLN4 pic.twitter.com/0xBXvT5PFm
.@ucfknightfanann renewed her @UCF_Football seats early & now she’ll be sitting courtside on Saturday for @UCF_MBB!https://t.co/5TFYrZnLN4 pic.twitter.com/uzhUlqWYVx
— Danny White (@UCFDannyWhite) February 8, 2017
