The University of Central Florida Athletics has partnered with opendorse to easily distribute social media content to their athlete alumni, coaches and administrators. Over the past year, UCF has seen great success sharing a wide range of content from large, orchestrated campaigns involving multiple influencers, to one-off pieces of content that are distributed to a single influencer. This athlete influencer activation strategy has allowed UCF to remain engaged with their athlete alumni while also providing their coaches and administrators with consistent content to share with UCF fans.