The UFC is utilizing the power and influence of their fighters on social media to reach and engage fans online. The UFC’s digital team has partnered with opendorse to deliver high-quality, engaging content to their fighters in order to amplify their message to the large, passionate fan-base of those athletes. In the past four months, 30 fighters have shared over 70 pieces of content on behalf of the UFC, promoting UFC events and products while also keeping fighters engaged and active on social media.
Over just 4 months, the UFC has reached over 13M passionate fans.
Alumni can reach fans and potential recruits within and beyond state borders.
Fighters have helped the UFC add millions of impressions to their social media analytics.
More than 6.2K passionate UFC fans have engaged with fighter content.
Excited for an epic night at #UFC200…can’t wait for this action to start pic.twitter.com/KuIxZav6CQ
— Sage Northcutt (@sagenorthcutt) December 23, 2015
historic day for the @UFC! Can’t wait for the first fight at @TheGarden #MMA2NY pic.twitter.com/cl5arFINAr
— Demetrious Johnson (@MightyMouseUFC) April 14, 2016
Epic weekend of fights ahead. Let’s do this! #TUFFinale #UFC194 pic.twitter.com/TYWMOlVfmT
— Ruslan Magomedov (@MagomedovUFC) December 11, 2015
The UFC used their influential fighters to promote the release of the latest EA Sports video game: UFC 2.
When you realize #UFC2 comes out tomorrow. #pumped pic.twitter.com/yK8ywZoT3q
— Joanna Jedrzejczyk (@joannamma) March 14, 2016
Grabbing a copy of #EASPORTSUFC2 on Tuesday? Make sure to send some pics when you help me dominate in the octagon! pic.twitter.com/xyLsqhidj7
— Jessica Penne (@JessicaPenne) March 13, 2016
When you are waiting for #EASPORTSUFC2 to be delivered. #cantwait pic.twitter.com/MEtTLCSGIe
— Stipe Miocic (@stipemiocicufc) March 15, 2016
