The UFC is utilizing the power and influence of their fighters on social media to reach and engage fans online. The UFC’s digital team has partnered with opendorse to deliver high-quality, engaging content to their fighters in order to amplify their message to the large, passionate fan-base of those athletes. In the past four months, 30 fighters have shared over 70 pieces of content on behalf of the UFC, promoting UFC events and products while also keeping fighters engaged and active on social media.