The Women’s Tennis Association (WTA) is utilizing the power and influence of their players on social media to reach and engage fans online. The WTA’s digital team has partnered with opendorse to deliver high-quality, engaging content to their players in order to amplify their message to the large, passionate fan-base of those athletes. In the past 8 months, players have shared 29 pieces of content on behalf of the WTA, promoting WTA events while also keeping players engaged and active on social media.
Think I would be great on the pitch? #WTA #EURO2016
— Angelique Kerber (@AngeliqueKerber) June 10, 2016
Add me to your team: https://t.co/QTTjDQbF0Qhttps://t.co/eqGY4reoq0
Will you choose me?
— Aga Radwanska (@ARadwanska) June 10, 2016
Vote me for your #WTA Starting 11: https://t.co/G8uAxa3gfj pic.twitter.com/JzQhOyfkcU
Time for @ARadwanska to try the #WTAFrameChallenge!
— WTA (@WTA) May 18, 2016
How many will she get? ?https://t.co/BvPAIrDDNN
Watch me try @WTA‘s Frame Challenge! How many do you think I did?! https://t.co/InTb213rla
— Aga Radwanska (@ARadwanska) May 18, 2016
What do you think guys, did I do good at this @WTA Emoji Challenge? 😉 https://t.co/RrGpHnO5vT
— Aga Radwanska (@ARadwanska) May 3, 2016
Don’t forget to vote for me for June’s #WTA Shot of the Month! ? ?https://t.co/sbfhUWqb8s
— Angelique Kerber (@AngeliqueKerber) July 11, 2016
The WTA has shared 29 content suggestions, earning more than 8.1 million impressions.
WTA’s content has reached more than 8.1 million engaged WTA fans.
More than 22 thousand passionate WTA fans have engaged with the player’s content.
More than 4 thousand fans have clicked links redirecting them to content on WTA.com
