Andrew Luck and Cam Newton Endorsement earnings
Monday Matchup | Colts vs. Panthers

For this week’s Monday Matchup, opendorse has analyzed the marketing production of this week’s Monday Night Football stars – Andrew Luck and Cam Newton. The Breakdown Andrew Luck Coming out of Stanford, Andrew Luck was one of the most hyped athletes in America. Turns out, the hype was well deserved. Luck emerged as the top NFL quarterback prospect following his

Monday Matchup: Flacco vs. Fitzgerald
Matchup Monday | Ravens vs. Cardinals

For this week’s Monday Matchup, opendorse has analyzed the marketing production of this week’s Monday Night Football stars – Joe Flacco and Larry Fitzgerald. The Breakdown Joe Flacco Is Joe Flacco elite? That has been the question over the past few years, but the signal caller has certainly accomplished enough to garner the attention. Hailing from New Jersey, Flacco initially attended the

Matchup Monday | Giants vs. Eagles

For this week’s Monday Matchup, opendorse studied the off-field production of this week’s top Monday Night Football marketing stars – Odell Beckham Jr. and DeMarco Murray. The Breakdown Odell Beckham Jr. One catch can change your life. At least that’s the case for Odell Beckham Jr. of the New York Giants. Selected 12th overall in the 2014

Matchup Monday | Lions vs. Seahawks

Tonight, Monday Night Football matches two teams in the midst of underwhelming starts to their seasons. The Detroit Lions (0-3) will try to get off the schneid against the Seattle Seahawks (1-2). Both teams have experienced early disappointments, but the Seahawks received a gift last week when star safety, Cam Chancellor, returned from his highly

Matchup Monday | Chiefs vs. Packers

The Green Bay Packers (2-0) welcome the Kansas City Chiefs (1-1) to Lambeau Field for tonight’s Monday Night Football matchup. The Chiefs and running back Jamaal Charles will look to rebound from last week’s heartbreaker with a win against a Green Bay team that has recently dominated at home. The Packers, meanwhile, are riding a 10-game home win streak and

Quarterbacks are winning the NFL’s endorsement game

Quarterbacks, man. They have it all. The glory. The girl (according to Hollywood, anyway). And as stated in various reports, they earn the most endorsement dollars, too. Of the top ten NFL players with the highest endorsement earnings according to Forbes and USA Today, nine are quarterbacks, with football cyborg JJ Watt occupying the only non-signal caller

LeBron Dominates on the Court, at the Box Office

“I’m not giving Sunglass Hut another $30!” — LeBron James. James plays an exaggerated version of himself in Judd Apatow’s latest box office hit, Trainwreck. While he isn’t the star of the show — that title belongs to Amy Schumer — LeBron does steal a few laughs each time he hits the screen. James’ on-screen

Marketability Growth of 2015 NBA Draft Picks

Every June, the NBA Draft creates excitement and hope for optimistic NBA fans. In some cases, the selection of one player can fill the void needed to turn a perennial cellar dweller to an immediate contender. This year’s draft class provided plenty of young talent, with the first three picks and six of the top

5 Most Marketable Players in the NBA Finals

Have you caught your breath yet? In the aftermath of another overtime thriller, the Cavs and Warriors are headed back to Cleveland where each will attempt to take control. In what has been an incredible series, fans have enjoyed access to an up-close look at some of the NBA’s most prolific athlete endorsement stars. Instead of

How The NFL Draft Impacted Twitter and Instagram Followers

The NFL Draft did wonders for the Twitter and Instagram accounts of athletes entering the 2015 draft. We tracked the progression rate of popular NFL draftees from the first week of April to the week following the draft. The 2015 NFL Draft coverage led to a further recognition of the players on their social media accounts. Players