The fast food industry has become a hot market for athlete and celebrity endorsements in recent years. From Cheeseburgers and fried chicken to ice cream and junk food in general, Athletes have been able to promote their...
Analyzing the game’s most-followed, engaging, and impactful NBA players on social media. After a long and eventful off-season that saw many of the league’s top players switch franchises, the 2019-2020 NBA season is in full swing. To take stock of the new-look NBA, we...
Football is back, and the NFL is set to take over televisions across America. In today’s league, though, NFL superstars don’t just take over televisions in the fall—their highlights will also be dominating social media feeds across the country for the next five...
Social media has become one of the most powerful tools available to a head coach and program in today’s college recruiting landscape. Today, coaches across the country are using their handles as channels to consistently reach recruits and fans with their...
In this webinar, Front Office Sports CEO Adam White hosts opendorse CEO Blake Lawrence, Athlete Marketing Expert Zach Soskin, Twitter Sports Partner Manager David Herman, and Facebook Head of Sports Partnerships Vincent Pannozzo to discuss the state of social media in...
In 2018, teams and athletes from major US sports leagues shared more content on social media than ever before. On Facebook alone, teams posted at a collective rate of more than 33 times per hour. We chose to look back at these posts to find how much of that...
