Introducing Squad Roles, our partner spotlight series. We’re excited to kick off a new series built to celebrate the people who push athlete-driven social media forward every day. We’ll be asking our partners, team members, and leaders throughout the industry about their roles, passions, and career paths. To kick-off the series, meet Marty Summa, Senior

Brand marketing experts Jeremy Darlow and Michael Ehrlich have announced the launch of Brand Food, an education and ideation think tank dedicated to building college sports brands.

Twitter and the social media sports world chalked up a “W” after the first of 10 NFL live-streamed games garnered positive reaction, and a 4% $TWTR boost, Thursday. The game, which appeared in Twitter’s Moments tab, drew more than 2.1 million viewers. An average of 243 thousand people were watching the stream at a given time. The

Should Twitter be able to reinvigorate its sluggish user growth and increase its revenue, we may look back on the summer of 2016 as when everything changed. That’s because this summer, Twitter has gone all-in on the live stream, pushing to become the hub of live content and social commentary. It began in April, when

Running a successful social media campaign is a complex operation. There’s planning, management, editing and timing. Staying on top of trends in an ever-changing industry is a full-time job in itself. Execution of a digital campaign is truly a team effort. For the Auburn Tigers’ digital team, it’s Mike McGrory’s job to manage the social media and

See how teams help athletes build their brands with opendorse. The following athletes raked in over $924 million in endorsements over the last year, up from the $917 million total of the Highest-Paid Athlete Endorsers of 2015. As the athlete endorsement industry continues to expand, brands and sponsors are finding new, innovative ways to embrace and leverage the influence

When it comes to social media, few athletic departments do it better than Nebraska Athletics. They’re led by Kelly Mosier, the Assistant Athletic Director for Digital Communications, and consistently bring high-quality, engaging video and graphic content across all platforms. Mosier has been overseeing the athletics website for five years and took control of the social