Squad Roles: How Mattie-Lou Chandler Drives Growth for the PGA TOUR with Player-Driven Social Media

The PGA TOUR is on a player-driven push to bring the game closer to fans through social media. The results have been impressive. In just a few years, the TOUR’s Player Content team has pushed the boundaries to drive hundreds of millions of video views and game-changing engagement for players and the sport. At the

Squad Roles: Nikki Stoudt shows the Hurricanes how to “Live a Little!” on social

From the Storm Surge to Bunch of Jerks, the Carolina Hurricanes have become an athlete marketing powerhouse on and off the ice. Behind the scenes — and powering some of the most iconic social posts from the players and the team — is Marketing Coordinator Nikki Stoudt. In a role that started with a single

Squad Roles: Opendorse CEO Blake Lawrence is here to “get your followers up.”

Blake would rather show you this journey on a whiteboard, but for now, this blog will have to do. When he’s not doodling on the dry-erase, Blake leads the team at Opendorse as CEO alongside co-founder and President Adi Kunalic. In this interview, Blake details his path to Opendorse, his role, and where he expects

Marty Summa, Maryland
Squad Roles: How Marty Summa Helps Maryland Athletes Celebrate Moments and Connect With Fans

Introducing Squad Roles, our partner spotlight series. We’re excited to kick off a new series built to celebrate the people who push athlete-driven social media forward every day. We’ll be asking our partners, team members, and leaders throughout the industry about their roles, passions, and career paths. To kick-off the series, meet Marty Summa, Senior

La Liga social media rankings
LaLiga Players Outpace Their Clubs and League on Social Media

LaLiga is home to some of the most valuable brands in sports. From legendary clubs like FC Barcelona and Real Madrid to the league itself, the concentration of brand power is rare in the sports landscape. But while LaLiga and the clubs are powerful properties, another group drives the most value on social media — the

From Ticket Sales to Social Media: The NFL’s Most Popular Teams and Top-Performing Players

The return of football is finally here as training camps are ready to kick off around the NFL. To prepare for the upcoming season, we partnered with online ticket marketplace Vivid Seats to showcase popularity trends for NFL teams and players throughout the country. The interactive map below displays every U.S. county’s most popular NFL

Jeremy Darlow Michael Ehrlich brand food brands win championships
What if… there was a think tank dedicated to building college sports brands?

Brand marketing experts Jeremy Darlow and Michael Ehrlich have announced the launch of Brand Food, an education and ideation think tank dedicated to building college sports brands.

Twitter Live NFL stream
Twitter Goes Live with Thursday Night Football

Twitter and the social media sports world chalked up a “W” after the first of 10 NFL live-streamed games garnered positive reaction, and a 4% $TWTR boost, Thursday. The game, which appeared in Twitter’s Moments tab, drew more than 2.1 million viewers. An average of 243 thousand people were watching the stream at a given time. The

Twitter Goes Live

Should Twitter be able to reinvigorate its sluggish user growth and increase its revenue, we may look back on the summer of 2016 as when everything changed. That’s because this summer, Twitter has gone all-in on the live stream, pushing to become the hub of live content and social commentary. It began in April, when