Name, Image, & Likeness Rights for Marketing Part 2
Navigating Athlete Name, Image and Likeness Part 2

Execution Navigating athlete name, image and likeness rights and usage in sports can be complex. It requires a deep understanding of the details that make up this multi-billion dollar industry. In part one, we broke down the creation, activation, and selection process for campaigns within the NIL quadrant framework. Now we’re ready to get started

Opendorse NIL Part 1
Navigating Athlete Name, Image and Likeness Part 1

So, you want to leverage athlete name, image and likeness to help your business achieve growth outcomes — but don’t know how it all works? Or where to start?  No worries, we’ll walk you through it.  Navigating athlete name, image and likeness rights and usage in sports requires a deep understanding of the various components

rise of esports sponsorship
The Rise of eSports Sponsorship

In case you missed it, eSports is big business now. Its competitive players have been captivating the attention and marketing dollars that the traditional sports landscape used to dominate. Over the last few years advertisers have been pouring millions into the world of professional gaming.  Thanks to companies like BMW, Nike, and even Louis Vuitton

Squad Roles: How Abbie Giffin Pushes the Product Forward

Opendorse is no stranger to change. In 2019, the company launched a ground-up re-write of its product, providing features and technology tailormade for its users. At the center of the ever-evolving technology is Abbie Giffin, Head of Product. From intern to graphic designer, to now leading the Product Team; Abbie has seen nearly every phase

Squad Roles: How Mattie-Lou Chandler Drives Growth for the PGA TOUR with Player-Driven Social Media

The PGA TOUR is on a player-driven push to bring the game closer to fans through social media. The results have been impressive. In just a few years, the TOUR’s Player Content team has pushed the boundaries to drive hundreds of millions of video views and game-changing engagement for players and the sport. At the

Squad Roles: Nikki Stoudt shows the Hurricanes how to “Live a Little!” on social

From the Storm Surge to Bunch of Jerks, the Carolina Hurricanes have become an athlete marketing powerhouse on and off the ice. Behind the scenes — and powering some of the most iconic social posts from the players and the team — is Marketing Coordinator Nikki Stoudt. In a role that started with a single

Squad Roles: Opendorse CEO Blake Lawrence is here to “get your followers up.”

Blake would rather show you this journey on a whiteboard, but for now, this blog will have to do. When he’s not doodling on the dry-erase, Blake leads the team at Opendorse as CEO alongside co-founder and President Adi Kunalic. In this interview, Blake details his path to Opendorse, his role, and where he expects

Marty Summa, Maryland
Squad Roles: How Marty Summa Helps Maryland Athletes Celebrate Moments and Connect With Fans

Introducing Squad Roles, our partner spotlight series. We’re excited to kick off a new series built to celebrate the people who push athlete-driven social media forward every day. We’ll be asking our partners, team members, and leaders throughout the industry about their roles, passions, and career paths. To kick-off the series, meet Marty Summa, Senior

From Ticket Sales to Social Media: The NFL’s Most Popular Teams and Top-Performing Players

The return of football is finally here as training camps are ready to kick off around the NFL. To prepare for the upcoming season, we partnered with online ticket marketplace Vivid Seats to showcase popularity trends for NFL teams and players throughout the country. The interactive map below displays every U.S. county’s most popular NFL

Jeremy Darlow Michael Ehrlich brand food brands win championships
What if… there was a think tank dedicated to building college sports brands?

Brand marketing experts Jeremy Darlow and Michael Ehrlich have announced the launch of Brand Food, an education and ideation think tank dedicated to building college sports brands.