Twitter Live NFL stream
Twitter Goes Live with Thursday Night Football

Twitter and the social media sports world chalked up a “W” after the first of 10 NFL live-streamed games garnered positive reaction, and a 4% $TWTR boost, Thursday. The game, which appeared in Twitter’s Moments tab, drew more than 2.1 million viewers. An average of 243 thousand people were watching the stream at a given time. The

Twitter Goes Live

Should Twitter be able to reinvigorate its sluggish user growth and increase its revenue, we may look back on the summer of 2016 as when everything changed. That’s because this summer, Twitter has gone all-in on the live stream, pushing to become the hub of live content and social commentary. It began in April, when

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Auburn digital aims to “win the press box” with versatility, organization

Running a successful social media campaign is a complex operation. There’s planning, management, editing and timing. Staying on top of trends in an ever-changing industry is a full-time job in itself. Execution of a digital campaign is truly a team effort. For the Auburn Tigers’ digital team, it’s Mike McGrory’s job to manage the social media and

Highest-earning endorsement sports athletes brands
Top 100 Highest-Paid Athlete Endorsers of 2016

See how teams help athletes build their brands with Opendorse. The following athletes raked in over $924 million in endorsements over the last year, up from the $917 million total of the Highest-Paid Athlete Endorsers of 2015. As the athlete endorsement industry continues to expand, brands and sponsors are finding new, innovative ways to embrace and leverage the influence

Huskers social media kelly mosier explains
Inside the Huskers powerful social media strategy

When it comes to social media, few athletic departments do it better than Nebraska Athletics. They’re led by Kelly Mosier, the Assistant Athletic Director for Digital Communications, and consistently bring high-quality, engaging video and graphic content across all platforms. Mosier has been overseeing the athletics website for five years and took control of the social

3 Big Ideas from the 2016 Brand Engagement Summit

Though some of my opendorse colleagues have been able to attend the Intersport Brand Engagement Summit in the past, the 2016 event in Chicago was my first experience. And as I look back now a few days after its conclusion, I feel so fortunate to have rejoined the sports business industry. The business of opendorse

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Start Your Story Before Rio 2016

Guidelines from the International Olympic Committee (IOC) are presenting a challenge for potential advertisers and sponsors of the 2016 Olympics Games. According to the IOC’s Rule 40, from July 24 until August 24, 2016–accredited persons must not commercialize their social media. This means that Olympic athletes can use social media to share experiences and communicate

Top 100 Highest-Paid Athlete Endorsers of 2015

CLICK HERE FOR THE HIGHEST-PAID ATHLETE ENDORSERS OF 2016 *** In 2015, these athletes brought in a total of over $917 million in athlete endorsement earnings — up 24% from the Highest-Paid Athlete Endorsers of 2014. As the athlete endorsement industry continues to expand, brands and sponsors are finding new, innovative ways to embrace and leverage the influence of professional

LeBron Dominates on the Court, at the Box Office

“I’m not giving Sunglass Hut another $30!” — LeBron James. James plays an exaggerated version of himself in Judd Apatow’s latest box office hit, Trainwreck. While he isn’t the star of the show — that title belongs to Amy Schumer — LeBron does steal a few laughs each time he hits the screen. James’ on-screen

Millennial Social Media Usage

The world is quickly changing and embracing technology with millennials at the forefront of the action. How do marketers get their attention? The first step is to truly understand their social media habits and usage. There are 54.2 million social network users 0-24 years old. The majority (67.9%) of 0-24 year-olds are smartphone owners.  It’s