How to Establish Trust with Your Influencer’s Audience

By now, we know that utilizing an influencer (via social media) for your brand’s marketing strategy can pay off in many ways (i.e. increased revenue, brand awareness and preference, etc.). That all sounds great and it should, but you might be asking yourself, “What does my brand need to do in order to ensure itself

Athlete Endorsement Industry News — September 13, 2013

At opendorse, we keep tabs on the news and resources impacting the athlete endorsement industry. Whether you’re a brand looking to learn from your peers, or an agent wanting to track trends, we’ve got you covered.  Here’s what we’re reading this week: EA SPORTS Signs Multi-Year Endorsement Deal with Clint Dempsey The EA SPORTS FIFA

5 Costly Endorsement Marketing Mistakes and Tips for Avoiding Them

Mistakes are a great opportunity to learn from. In fact, the only real mistake is not learning from a mistake at all. With that in mind, here are some common endorsement marketing mistakes brands make and some tips for avoiding these embarrassing moments. 1. Bad Character Reviews An athlete’s character is often overlooked in favor

Athlete Endorsement Industry News – September 6, 2013

At opendorse, we keep tabs on the news and resources impacting the athlete endorsement industry. Whether you’re a brand looking to learn from your peers, or an agent wanting to track trends, we’ve got you covered.  Here’s what we’re reading this week: What’s Not to Like About Luck? On the field they’re nearly even, but

Why Social Media Endorsements Dominate Traditional Advertising

Understanding why social media endorsements have many benefits over traditional advertisements can change your perspective on what techniques to use for your next campaign. Social media endorsements allow brands to effectively target and reach consumers likely to buy a brand or product. This has allowed social media endorsements to become more efficient at driving sales

opendorse Named One of ‘100 Brilliant Companies’ by Entrepreneur Magazine

opendorse Named One of ‘100 Brilliant Companies’ by Entrepreneur Magazine In its June 2013 issue, Entrepreneur Magazine named opendorse one of ‘100 Brilliant Companies’ in the world. Each year, Entrepreneur searches far and wide to discover businesses dedicated to industry disruption. opendorse joined an elite list of companies young and old, including GitHub, KISSmetrics and MakerBot. Within

3 Key Differences Between Endorsements and Advertisements

  Looking at endorsements from the right perspective can drastically change the way you recruit and market them. Understanding the differences between endorsements and advertisements will allow you to address each more effectively. Failing to understand the differences can lead to unauthentic endorsements and ineffective advertising. Maybe we’re getting ahead of ourselves. Let’s start with

Why Big Brands Spend so Much on Athlete Endorsements

Sports endorsements are a gigantic industry amassing astronomical dollars in revenue and reaching millions. Whether LeBron is dunking in a new pair of Nikes, Federer is driving to the court in his Mercedes Benz, or Ronaldo is drinking Gatorade, big name brands are willing to spend big time dollars on athlete endorsements for many reasons. In fact,

8 Tips Endorsement Marketers Should Learn From Professional Investors

Often times, people seek out the help of a financial advisor so they know which investments they should be making. Other times, they’ll invest in a collection of stocks through either a mutual fund or a professionally managed portfolio account. Why do people do this? Because they want to reduce the risk of investing and

8 Ways To Make Your Tweets Actionable

  Just like a meeting without an agenda, a tweet without a purpose is a waste of everyone’s time. So what does a tweet need to have to be worth its weight in kilobytes? It needs a clear call to action. Without a call to action, your endorsement marketing goals are will fall flat. All