kpis for measuring sports sponsorship roi
10 KPIs Brands Should Be Measuring For ROI in Sponsorship Activation

Sponsorship can be an exceptional way to drive brand awareness and business outcomes as part of an overall marketing strategy. Depending on the sport, a sponsorship, whether for a single event or an entire season, can place a brand in front of tens of millions of consumers. Thrusting a brand into the public spotlight through

Opendorse NIL Part 1
Navigating Athlete Name, Image and Likeness Part 1

So, you want to leverage athlete name, image and likeness to help your business achieve growth outcomes — but don’t know how it all works? Or where to start?  No worries, we’ll walk you through it.  Navigating athlete name, image and likeness rights and usage in sports requires a deep understanding of the various components

Nike Sponsored Athletes on Social Media
Top 15 Most Influential Nike Sponsored Athletes on Social

Nike is one of the most well known brands across the globe and sponsors some of the most high-profile athletes in the world.  All told Nike sponsored athletes can be found in over 50 countries and across a wide range of sports from cricket to the NFL.  Annually Nike spend spends north of $6 billion

Athlete-Driven: Venus keeps it in the family

Venus and Serena Williams have spent more than two decades building their fanbases on the court and beyond. While their stardom may have started with a racket in-hand, both have established powerful brands that extend well past the baseline. This morning, Venus gave Serena a shoutout from Roland-Garros with treated highlights of their prior doubles

Athlete-Driven: Embiid puts a mask on The Process

Joel Embiid is one of the best social follows in sports. From throwing the NBA’s most creative shade, to being his teammates’ biggest fan, “The Process” just kills it. NBA players are some of the most social-savvy in sports, but few can authentically weave their brand from the court, to interviews and appearances, to their social

Athlete-Driven: How AD Dominated April Fool’s Day

Anthony Davis owns one of the strongest brand identities in the NBA. Since blowing up during his freshman campaign at Kentucky, Davis has become known for two things — transcendent on-court performance and “The Brow.” Davis and Red Bull paired the strength of his brand identity with athlete-curated content to dominate the social conversation. Last

Social Media Madness: The Tournament’s Best Teams on Social

The intensity of March Madness stretches far beyond the players, coaches, and athletic administration. In recent years, a new group that has emerged under the tournament’s bright lights: digital and social media departments of tournament teams are now performing on the big stage. In an industry where innovation takes days, not years, these digital media

Matchup Monday | Steelers vs. Chargers

The San Diego Chargers (2-2) welcome the Pittsburgh Steelers (2-2) into Qualcomm Stadium for a Monday night battle between two .500 teams. As both teams have undefeated leaders in their respective divisions, each needs a victory in order to keep pace in the standings. The Pittsburgh Steelers enter this matchup following an overtime loss to