Ronaldo vs. the world — how Champions League stars stack up on social

Ronadlo2

It should come as no surprise that Cristiano Ronaldo dominates his Champions League peers on social. With just under 340 million total followers, he’s the most-followed figure in sports and isn’t showing any signs of giving up that title anytime soon.

Perhaps most striking is Ronaldo’s level of engagement. He doubles his closest competition with 1.8 billion (with a “b”) social engagements in the past year. That’s more than four times the total engagements produced by the NFL’s five most engaging players over the same time period.

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 

Forza Juve! #FinoAllaFine

A post shared by Cristiano Ronaldo (@cristiano) on

While Ronaldo may be untouchable, Mo Salah is clearly the league’s rising star on social. Salah made his mark on the pitch last season, winning the Premier League’s 2017-18 Golden Boot, and his social presence is following suit.

Salah leads the Champions League in engagement rate and growth rate on each of the three platforms. His audience has grown by 22.5 million followers in the past year, building at a 146.7% clip.

The Champions League’s athlete-driven MVPs

Below, we analyze the social performance for the Champions League’s 25 most influential players. We measured their audience, activity, engagement, and growth on Twitter, Facebook, and Instagram from the past year — September 18, 2017, to September 18, 2018.

Throughout this period, these 25 players have produced incredible performances on social:

  • + 5 billion engagements
  • + 2 billion video views
  • + 250 million new followers

These are the Champions League’s strongest brands on social.

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 

Golden Boot? Come here to daddy ?

A post shared by Mohamed Salah (@mosalah) on

Athlete audience by team

Cristiano Ronaldo — 338.8 million followers
Neymar — 204.1 million followers
Lionel Messi — 188 million followers
James Rodriguez — 90.4 million followers
Gareth Bale — 82.1 million followers

Twitter

Cristiano Ronaldo — 74.6 million followers
Neymar — 41M million followers
Gerard Pique — 18.7 million followers

Facebook

Cristiano Ronaldo — 122.7 million followers
Lionel Messi — 90 million followers
Neymar — 60.8 million followers

Instagram

Cristiano Ronaldo — 141.6 million followers
Neymar Jr. — 102.3 million followers
Lionel Messi — 98 million followers

Activity

Iker Casillas — 1.2 thousand posts
Cristiano Ronaldo — 948 posts
Sergio Ramos — 944 posts
Neymar — 839 posts
Marcelo — 719 posts

Twitter

Iker Casillas — 653 posts
Karim Benzema — 307 posts
Neymar — 298 posts

Facebook

Iker Casillas — 312 posts
Cristiano Ronaldo — 302 posts
Sergio Ramos — 260 posts

Instagram

Sergio Ramos — 406 posts
Cristiano Ronaldo — 363 posts
Neymar — 312 posts

Engagement

Cristiano Ronaldo — 1.8 billion engagements
Neymar — 822.1 million engagements
Lionel Messi — 406.6 million engagements
Sergio Ramos — 358.1 million engagements
Paolo Dybala — 232.2 million engagements

Twitter

Cristiano Ronaldo — 29.7 million engagements
Mo Salah — 20.3 million engagements
Neymar — 17 million engagements

Facebook

Cristiano Ronaldo — 149.3 million engagements
Lionel Messi — 63.5 thousand engagements
Mo Salah — 36 thousand engagements

Instagram

Cristiano Ronaldo — 1.6 billion engagements
Neymar — 775.4 million engagments
Lionel Messi — 343.1 million engagements

Engagement rate *min 52 post/platform

 
Paulo Dybala — 4.49%
Mo Salah — 4.41%
Marco Reus — 3.23%
Isco — 2.94%
Robert Lewandowski — 2.38%

Twitter

Mo Salah — 2.40%
Paulo Dybala — 2.27%
Robert Lewandowski — 1.31%

Facebook

Mo Salah — 2.28%
Paulo Dybala — 2.1%
Luka Modric — 0.77%

Instagram

Mo Salah — 9.96%
Paulo Dybala — 7.4%
Luka Modric — 5.67%

Growth

Cristiano Ronaldo — 45.5 million followers
Neymar — 28.9 million followers
Mo Salah — 22.5 million followers
Lionel Messi — 18.5 million followers
Marcelo — 470 thousand followers

Twitter

Cristiano Ronaldo —15.2 million fans
Neymar — 8.2 million fans
Mo Salah — 4.1 million fans

Facebook

Mo Salah —3.7 million fans
Paul Dybala — 1.3 million fans
Lionel Messi — 640 thousand fans

Instagram

Cristiano Ronaldo — 30.2 million followers
Neymar — 28.7 million followers
Lionel Messi — 18.5 million followers

Growth rate

Mo Salah — 147.6%
Paul Dybala — 95.8%
Paul Pogba — 44.8%
Antoine Griezmann — 43%
Luka Modric — 33.7%

Twitter

Mo Salah — 142.2%
Paul Dybala — 78.6%
Luka Modric — 67.1%

Facebook

Paul Dybala — 62.5%
Mo Salah — 52.2%
Antoine Griezmann — 8%

Instagram

Mo Salah — 280.8%
Paul Dybala — 103.5%
Antoine Griezmann — 66.4%

Related Content

See For Yourself

Maybe it’s time to see what tap-to-publish athlete marketing can do for you.