Finding the perfect athlete that aligns with your brand can be challenging. Let’s take a look at common struggles in finding the right athlete endorser:
Going at it alone to answer these questions can be a very confusing and time consuming process. Through opendorse we can help you make sure that you’re answering all the right questions, and we will provide the research and negotiation to bring your campaign to life.
DEFINE YOUR AUDIENCE
First you’re going to want to ask yourself a few important questions:
+ Where are the people located that I’d like to reach?
+ Am I more interested in reaching males or females?
+ What age group needs to care about what I have to say?
Our campaign managers will work with you to identify your target market. We’ll explore everything from age, gender, interests, and geographic location.
STRIVE FOR AUTHENTICITY
opendorse can help you find the perfect athlete to represent your brand by sifting through thousands of professional athletes to answer the questions:
+ Who is already talking about my product/brand?
+ Who already loves my industry?
We want to get your feedback on the “ideal” athlete. If you want athletes with 2+ kids who are interested in yoga, let us know and we’ll find them! We want to get to know your brand as well as you do so we can provide the absolute best recommendations.
Before diving into a new campaign make sure you have these questions covered:
+ What is my timeline?
+ How much am I willing to invest on authentic endorsements?
Once we understand what you’re looking for and what audience you’re trying to access, we’ll dig deep into the data and give you a list of athletes who would be a good fit. Because we want to provide the most authentic athletes suggestions, our team dedicates themselves to understanding every aspect of our athletes. Our custom recommendations will include reasons why athlete is a good match, location of their followers, and estimates for impressions and engagement levels.
Through the course of our campaigns we save our clients on average 36 hours of labor. For bigger campaigns, we’ve saved our clients up to 280 hours of finding, pitching, negotiating and activating their campaigns.
If you’re ready to find the right athlete for your brand and utilize 36-280 hours of your time better, we’re here to help you get started.