Florida becomes first NCAA athletic department to join
Opendorse Ready with Darlow™ to assist student-athletes
Florida Athletics today announced the launch of Gators Made, the school’s groundbreaking program that focuses on providing student athletes with enhanced tools for career success. The Gators Made program will include education on name, image, and likeness (NIL) powered by Opendorse Ready with Darlow™. The announcement positions Florida as the first college athletic department to add the exclusive addition to its NIL program.
Florida’s launch coincides with Opendorse’s kick-off of Ready with Darlow as an addition to the company’s best-in-class NIL offering. The exclusive arrangement makes the program the sole avenue for college athletic departments to access brand consultant and award-winning author Jeremy Darlow and his suite of Darlow athlete development resources.
“We are thrilled to be the first NCAA program to adopt Opendorse Ready with Darlow,” said Florida Athletics Director Scott Stricklin. “The comprehensive and continued education of our student athletes remains a priority in the Gators athletic program. A staple of those programs over the years has been financial literacy, along with career and personal skills development. Our partnership with Opendorse adds personal brand and social media development to better position student-athletes for current and long-term success.”
By joining the exclusive program, Florida student-athletes and staff receive Opendorse’s NIL development program featuring personal Assessment, Education, and Performance pillars. By adding the Darlow upgrade, Florida student-athletes, coaches, and staff will receive exclusive access to Darlow personal branding education, live interactive coaching sessions, and full access to the Darlow Rules course, among other resources.
“Florida Athletics has produced some of the most marketable athletes in college and professional sports,” said Opendorse CEO Blake Lawrence. “So it comes as no surprise that they’re making the preparations to lead college athletics into this new era. We’re committed to providing the most tangible, holistic athlete brand development experience in sports, and I’m confident that aligning Jeremy Darlow and the Darlow brand exclusively with Opendorse Ready creates a program that will bring unmatched value for student-athletes, coaches, and administrators.”
“The combination of athlete education and online publishing that this collaboration brings is unprecedented in our industry,” said Darlow founder and athlete branding expert Jeremy Darlow. “Through Ready with Darlow, not only will athletes learn how to build a personal brand, they will be given the tools to immediately bring that brand to life. In tomorrow’s college sports world, if you’re not teaching your student-athletes how to use their influence to develop a plan for life after the game and providing the resources to do so, you’re in trouble.
“Our partner athletic programs will be fully equipped to build personal brands that transcend sports, making them ideal destinations for athletes everywhere. Ready with Darlow is here change the industry and the lives of young women and men around the world for the better.”
In addition to becoming the country’s first athletic department to join Ready with Darlow, the announcement also positions Florida Athletics as the first Power 5 department in the state of Florida to join the Opendorse Ready program at any level. The Gators are also among the first 20 programs nationwide, joining Clemson, Nebraska, Indiana, and Louisville, among others.
Are You Ready for NIL?
See how Opendorse can elevate your program with Opendorse Ready and Ready with Darlow. Opendorse Ready is the Student-Athlete Name, Image, and Likeness (NIL) Readiness Program. The program exists to help student-athletes prepare and maximize the value of their NIL.