Learn how one government initiative leveraged the influence of athletes to receive valuable engagement from community residents.
“From my perspective, the process with opendorse was pretty productive. We saw a lot of increased traffic as a result of some of the things that were being done. From a company perspective, opendorse is what it was cracked up to be.”
– Richard | Initiative Director
The Challenge
Encourage Nebraska residents to take an active role in their community through an innovative online engagement platform.
The Deal
opendorse helped build an endorsement campaign featuring 5 unique influencers in less than 24 hours. These influencers delivered 8 unique endorsement messages.
The Athletes
Adi Kunalic | Former Nebraska Football Player
Austin Cassidy | Former Nebraska Football Player
Blake Lawrence | Former Nebraska Football Player
Sean Callahan | Publisher | HuskerOnline.com
The Content
When athletes have a strong connection to an initiative, their followers take notice. Messages focused on showing love for their local community.
I love Nebraska for many reasons, but the biggest is our statewide focus on creating a better future. Forge the future: http://bit.ly/U8eXsP
– Adi Kunalic | Former Nebraska Football Player
Welp. There’s a lot of time until the @CapitalOneBowl. Take your mind off football and help our state grow: http://bit.ly/U8eXsP
– Austin Cassidy | Former Nebraska Football Player
The Nebraska football program is forging their future this weekend. The state of Nebraska is forging their future here: http://bit.ly/U8eXsP
– Zach Potter | Retired | NFL
CONTENT TIP:
Relating messages to current events increases the authenticity of athlete endorsements.
The Results
This quick, simple campaign encouraged nearly 3,000 Nebraska residents to take the first step toward building a better community.
- Total Reach: 74k
- Total Engagements: 2,945
- CPM: $13.53
- CPE: $0.34
Think you’re ready to build your first athlete endorsement campaign? Sign up at opendorse here.
Looking to learn more? Check out our other case studies.
