How Can Government Leverage Influencers to Activate Local Voters?

 

Learn how one government initiative leveraged the influence of athletes to receive valuable engagement from community residents.

“From my perspective, the process with opendorse was pretty productive. We saw a lot of increased traffic as a result of some of the things that were being done. From a company perspective, opendorse is what it was cracked up to be.”
– Richard | Initiative Director

 

The Challenge

Encourage Nebraska residents to take an active role in their community through an innovative online engagement platform.

 

The Deal

Opendorse helped build an endorsement campaign featuring 5 unique influencers in less than 24 hours. These influencers delivered 8 unique endorsement messages.

 

The Athletes

Zach Potter | Retired | NFL

Adi Kunalic | Former Nebraska Football Player

Austin Cassidy | Former Nebraska Football Player

Blake Lawrence | Former Nebraska Football Player

Sean Callahan | Publisher | HuskerOnline.com

 

The Content

When athletes have a strong connection to an initiative, their followers take notice. Messages focused on showing love for their local community.

I love Nebraska for many reasons, but the biggest is our statewide focus on creating a better future. Forge the future: http://bit.ly/U8eXsP
– Adi Kunalic | Former Nebraska Football Player

Welp. There’s a lot of time until the @CapitalOneBowl. Take your mind off football and help our state grow: http://bit.ly/U8eXsP
– Austin Cassidy | Former Nebraska Football Player

The Nebraska football program is forging their future this weekend. The state of Nebraska is forging their future here: http://bit.ly/U8eXsP
– Zach Potter | Retired | NFL

CONTENT TIP:

Relating messages to current events increases the authenticity of athlete endorsements.

 

The Results

This quick, simple campaign encouraged nearly 3,000 Nebraska residents to take the first step toward building a better community.

  • Total Reach: 74k
  • Total Engagements: 2,945
  • CPM: $13.53
  • CPE: $0.34

Think you’re ready to build your first athlete endorsement campaign? Get pricing on your campaign.

 

 

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