How MLB Players Can Connect With Fans and Build Personal Brands

The sports world is in uncharted waters. While we should be looking forward to Opening Day, we’re instead left to wonder when baseball will return to the diamond. But while the first pitch remains undetermined, many players are turning to social media to stay connected to their peers and fans, while growing their personal brands.

But what does an athlete post in a world without sports? While games are postponed, social media can remain in full swing. And the number one indicator of social success is activity.

Athletes who post with consistency will progressively build their audiences, establish strong engagement, and ultimately, be offered more marketing opportunities.

In short: just post. Encouraging messages, throwback highlights, fan contests, player-to-player conversations… You share it, your fans will love it.

But if you want to get even more dialed in, Opendorse is here to help you out. We found the top performing posts from MLB players over the past 10 days and have some tips/tricks to keep your Twitter/Instagram/Facebook feed active.