The sports world is in uncharted waters. While we should be looking forward to Opening Day, we’re instead left to wonder when baseball will return to the diamond. But while the first pitch remains undetermined, many players are turning to social media to stay connected to their peers and fans, while growing their personal brands.
But what does an athlete post in a world without sports? While games are postponed, social media can remain in full swing. And the number one indicator of social success is activity.
Athletes who post with consistency will progressively build their audiences, establish strong engagement, and ultimately, be offered more marketing opportunities.
In short: just post. Encouraging messages, throwback highlights, fan contests, player-to-player conversations… You share it, your fans will love it.
But if you want to get even more dialed in, Opendorse is here to help you out. We found the top performing posts from MLB players over the past 10 days and have some tips/tricks to keep your Twitter/Instagram/Facebook feed active.
Top performing content
Share a photo with a message of encouragement for fans
Provide fans a look into how you have fun when the game is on pause
A simple GIF can go a long way
Product or autograph giveaways can help attract new followers
FAN APPRECIATION GIVEAWAY!⚾️— ✞Art Warren™ (@arthur_warren) March 19, 2020
To help pass time with no baseball... 1️⃣Follow2️⃣Retweet3️⃣Like this tweet for a chance to win a signed baseball from me! I will randomly choose 3 winners Saturday night, which I will DM you personally for your shipping address! pic.twitter.com/1ghwTrMYyL
I will start doing Giveaways starting next week!! Stay tuned!! 💪🏼⚾️🔥— Joe Jiménez (@JAJimenez27) March 21, 2020
Fans want to know that you’re just like them — family and/or pet photos are a great reminder
View this post on Instagram
Miss you guys. Miss playing for the city. Miss going to the mall and take pictures with the fans. Miss going out to eat. But right now we must set all that aside and work towards the same goal. Wash your hands. Don’t touch your face. Practice social distancing. Stay at home. We will get through this 👊🏽
Video highlights from spring training or last season will perform very well right now
For all my baseball starved fans out there, I present to you ‘Breaking Point’, my new YouTube series breaking down critical moments of games that I’ve been a part of. Here’s a sample from episode one and a link to the full video for your viewing pleasurehttps://t.co/9MHkWycOlN pic.twitter.com/TvDrhJlyfp— Trevor Bauer (@BauerOutage) March 20, 2020
Bring humor to your followers to get likes, videos views up
Live streaming your video game sessions is an easy way to keep fans entertained
Could be a good time to try out TikTok
So this quarantine is going to have me make an official TikTok huh... lol— CountOnAG (@Amir_Garrett) March 22, 2020