How MLB Players Can Connect With Fans and Build Personal Brands

Top MLB Content During Quarantine from Opendorse

The sports world is in uncharted waters. While we should be looking forward to Opening Day, we’re instead left to wonder when baseball will return to the diamond. But while the first pitch remains undetermined, many players are turning to social media to stay connected to their peers and fans, while growing their personal brands.

But what does an athlete post in a world without sports? While games are postponed, social media can remain in full swing. And the number one indicator of social success is activity.

Athletes who post with consistency will progressively build their audiences, establish strong engagement, and ultimately, be offered more marketing opportunities.

In short: just post. Encouraging messages, throwback highlights, fan contests, player-to-player conversations… You share it, your fans will love it.

But if you want to get even more dialed in, Opendorse is here to help you out. We found the top performing posts from MLB players over the past 10 days and have some tips/tricks to keep your Twitter/Instagram/Facebook feed active.

Top performing content

Share a photo with a message of encouragement for fans

Provide fans a look into how you have fun when the game is on pause

A simple GIF can go a long way

Product or autograph giveaways can help attract new followers

Fans want to know that you’re just like them — family and/or pet photos are a great reminder

View this post on Instagram

Quarantine ain’t holding her down

A post shared by Joc Pederson (@yungjoc650) on

Video highlights from spring training or last season will perform very well right now

Bring humor to your followers to get likes, videos views up

View this post on Instagram

That quarantine feeling

A post shared by Christian Yelich (@christianyelich) on

Live streaming your video game sessions is an easy way to keep fans entertained

Could be a good time to try out TikTok

Show your followers how you’re staying in shape

View this post on Instagram

Riding with the boys 🤙🏼🤙🏼🤙🏼

A post shared by Francisco Lindor (@lindor12bc) on

View this post on Instagram

not stop y lo que no se vio 🙈😂🤪

A post shared by Yuli Gurriel 01 (@el_yuly10) on

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