The sports world is in uncharted waters. While we should be looking forward to Opening Day, we’re instead left to wonder when baseball will return to the diamond. But while the first pitch remains undetermined, many players are turning to social media to stay connected to their peers and fans, while growing their personal brands.
But what does an athlete post in a world without sports? While games are postponed, social media can remain in full swing. And the number one indicator of social success is activity.
Athletes who post with consistency will progressively build their audiences, establish strong engagement, and ultimately, be offered more marketing opportunities.
In short: just post. Encouraging messages, throwback highlights, fan contests, player-to-player conversations… You share it, your fans will love it.
But if you want to get even more dialed in, Opendorse is here to help you out. We found the top performing posts from MLB players over the past 10 days and have some tips/tricks to keep your Twitter/Instagram/Facebook feed active.
Top performing content
Share a photo with a message of encouragement for fans
Be safe people, We will be back soon 🙏 pic.twitter.com/QJpEffxUz7
— Willson Contreras (@WContreras40) March 14, 2020
I Miss Y’all 🖤 pic.twitter.com/emr4EtBy9u
— T A 7 (@TimAnderson7) March 18, 2020
Right now life is different than usual. Sports and events are being suspended but love, kindness, and humanity aren’t taking a break. Treat everyone with love- we’re all going through this together. pic.twitter.com/Kyn3ga8qzt
— Hunter Pence (@hunterpence) March 13, 2020
Provide fans a look into how you have fun when the game is on pause
小笠原道大選手VS前田健太
— 前田健太(Kenta Maeda)マエケン (@maeken1988) March 14, 2020
※キャンプ中お手伝いに来てくれているトレーナーの野球選手モノマネ。笑
何個かあるのでお付き合いください。笑 pic.twitter.com/rEACLkGBgT
My brother and I just figure out how to stay ready for 2020 🔥🔥🔥#CORONAQUARENTINE pic.twitter.com/FCoS4Lvuxz
— Willson Contreras (@WContreras40) March 20, 2020
A simple GIF can go a long way
waiting for baseball again pic.twitter.com/miae1mjil6
— Gleyber Torres (@TorresGleyber) March 14, 2020
*toilet paper pic.twitter.com/M9PphS3b6A
— Noah Syndergaard (@Noahsyndergaard) March 17, 2020
Media- “Cutch will more than likely not be ready for Opening Day.”
— andrew mccutchen (@TheCUTCH22) March 16, 2020
Covid19- pic.twitter.com/N0JZeuFgop
Product or autograph giveaways can help attract new followers
FAN APPRECIATION GIVEAWAY!⚾️
— ✞Art Warren™ (@arthur_warren) March 19, 2020
To help pass time with no baseball... 1️⃣Follow2️⃣Retweet3️⃣Like this tweet for a chance to win a signed baseball from me! I will randomly choose 3 winners Saturday night, which I will DM you personally for your shipping address! pic.twitter.com/1ghwTrMYyL
Win these limited @Nike #MLBTheShow #AirMax 90 👟shoes!
— Javier Báez (@javy23baez) March 20, 2020
Play my special Javy Báez Moment in #MLBTheShow20 to enter. Full rules: https://t.co/Ci4fXxaK9p#PlayStationPartner #WelcomeToTheShow @mlbtheshow #sneakerhead #kicks pic.twitter.com/CDw11cb5vU
I will start doing Giveaways starting next week!! Stay tuned!! 💪🏼⚾️🔥
— Joe Jiménez (@JAJimenez27) March 21, 2020
Fans want to know that you’re just like them — family and/or pet photos are a great reminder
To make you smile 😃. Please stay safe and healthy at home with your families. 🙏🏽 pic.twitter.com/NENIfHqSXq
— Kenley Jansen (@kenleyjansen74) March 18, 2020
Video highlights from spring training or last season will perform very well right now
For all my baseball starved fans out there, I present to you ‘Breaking Point’, my new YouTube series breaking down critical moments of games that I’ve been a part of. Here’s a sample from episode one and a link to the full video for your viewing pleasurehttps://t.co/9MHkWycOlN pic.twitter.com/TvDrhJlyfp
— Trevor Bauer (@BauerOutage) March 20, 2020
The cool thing about sports is that it brings people together. But for now, #stayhome and stay safe. We will get through this. Can’t wait for us all to be back together. 🙏🏼📞 pic.twitter.com/qM8HmNh6ea
— David Dahl (@ddahl21) March 22, 2020
⏸ To be continued... #staysafe #godbless pic.twitter.com/LoTrUlwmyK
— Major Key (@since93key) March 13, 2020
Bring humor to your followers to get likes, videos views up
I'll be inside, practicing my Batflips now. pic.twitter.com/4WZLrlTEnw
— Giancarlo Stanton (@Giancarlo818) March 21, 2020
Live streaming your video game sessions is an easy way to keep fans entertained
I’ve seen dumb pimp jobs, but what Trevor May the center fielder just did for the Jaxonville Jumbo Shrimp on @MLBtheshow today takes the cake... pic.twitter.com/aACOLrb0hL
— Trevor “IamTrevorMay” May (@IamTrevorMay) March 15, 2020
Live on @MLBTheShow with @sporer come join the fun!!! @MLB vibes always!!! @Twitch https://t.co/TDucwjlEhu
— Blake Snell (@snellzilla4) March 17, 2020
My first round against @jojothejet6 raising money for my man @DatDude_Ster42 and his charity on twitch! Check us out!! https://t.co/YmYvVl8UMw
— Nick Heath (@inheathwetrust) March 14, 2020
Could be a good time to try out TikTok
Where’s everyone at??? @tiktok_us 🤔 pic.twitter.com/u9hneOlVBh
— Mike Trout (@MikeTrout) March 22, 2020
Quarantine throwing is going great 🥴🔥 pic.twitter.com/MyDrpJ6JYf
— Tucker Davidson (@tucktuck6) March 19, 2020
So this quarantine is going to have me make an official TikTok huh... lol
— CountOnAG (@Amir_Garrett) March 22, 2020
