How One Non-Profit Partnered With Professional Athletes to Educate the Youth in Their Community

 

This education initiative received endorsements from three influential athletes, building a stronger relationship with students throughout the state of Nebraska.

“When I was approached by Dream It Do It to discuss this campaign, I fell in love with the organization and their vision. It was an honor to be able to share my story with others and help push the mission forward.”
-Adi Kunalic | Former Nebraska Football Player

The Challenge

Educate Nebraska residents on the power of earning a degree in the manufacturing industry.

 

The Deal

The education initiative leveraged Opendorse to receive 45 digital endorsements from three athletes with great influence in the state of Nebraska.

 

The Athletes

Prince Amukamara | New York Giants | NFL

Niles Paul | Washington Redskins | NFL

Adi Kunalic | Former Nebraska Football Player

 

The Content

With education at the center, this initiative helped the athletes tell their personal story, resulting in higher engagement with the audience.

For every 100 9th graders only 40 go to college.  What’s up with that? http://bit.ly/pA471v #ad
– Niles Paul | Washington Redskins | NFL

My education path started in Germany. I had no idea I’d end up here. What’s your path? http://bit.ly/pA471v #ad
– Adi Kunalic | Former Nebraska Football Player

What are some things you are good at? What do you like to do? Turn that in to a career! http://bit.ly/pA471v #ad
– Prince Amukamara | New York Giants | NFL

CONTENT TIP:

When athletes ask a question in their messages, engagement level jumps by nearly 50%.

 

The Results

Opendorse allowed this education initiative to tell their story to over 600,000 Nebraska residents, resulting in 6,000+ engagements.

  • Total Reach: 617k
  • Total Engagements: 6,031
  • CPM: $16.39
  • CPE: $1.83

Think you’re ready to build your first athlete influencer campaign for your non profit? Get started here.

 

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