The NFL Draft did wonders for the Twitter and Instagram accounts of athletes entering the 2015 draft. We tracked the progression rate of popular NFL draftees from the first week of April to the week following the draft.
The 2015 NFL Draft coverage led to a further recognition of the players on their social media accounts. Players saw a steady incline in their follower counts leading up to the draft, with a strong spike following. This hefty follower increase on Twitter and Instagram expanded the marketing power of players and set them up for quality endorsement deals.
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