How the Omaha World Herald Increased Reader Engagement Through a One-Day-Only Social Media Campaign

How the Omaha World Herald Increased Reader Engagement Through a One-Day-Only Social Media Campaign

Learn how a local media company partnered with a professional athlete to spark buzz around a one-day-only event.

“I love it! The idea to asking users to submit a photo of the newspaper was brilliant. I can tell this helped us increase awareness for the entire campaign.”
– Jamie Kinnaird | Client Development | Omaha World-Herald

 

The Challenge

Increase awareness for a special feature in the local newspaper, encouraging consumer engagement and increase newspaper purchases.

 

The Deal

The Omaha World-Herald received two endorsements from Prince Amukamara, asking for consumers to submit a picture of the special feature available in the newspaper that day.

 

The Athlete

Prince Amukamara | New York Giants | NFL

 

The Content

The brand used curiosity to spark interest and encouraged users to submit a photo to receive a prize.

What is this ‘build a husker’ thing in the OWH? I wanna see one completed!!! Send me a photo and I’ll give away an autographed hat #huskers
– Prince Amukamara | New York Giants | NFL

Oh and I heard If you didn’t get the pieces of the build a husker in the OWH this week, you can get them at the game tomorrow. ayee!
– Prince Amukamara | New York Giants | NFL

CONTENT TIP:

Asking a question in your endorsement message will help increase engagement.

 

The Results

The newspaper campaign endorsement reached nearly 200k users, generating 18 contest submissions in less than one day.

  • Total Reach: 193k
  • Total Engagements: 98
  • CPM: $2.59
  • CPE: $4.01

Think you’re ready to build your first athlete endorsement campaign? Sign up at opendorse here.

Looking to learn more? Check out our other case studies.

 

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