Learn how a local media company partnered with a professional athlete to spark buzz around a one-day-only event.
“I love it! The idea to asking users to submit a photo of the newspaper was brilliant. I can tell this helped us increase awareness for the entire campaign.”
– Jamie Kinnaird | Client Development | Omaha World-Herald
The Challenge
Increase awareness for a special feature in the local newspaper, encouraging consumer engagement and increase newspaper purchases.
The Deal
The Omaha World-Herald received two endorsements from Prince Amukamara, asking for consumers to submit a picture of the special feature available in the newspaper that day.
The Athlete
Prince Amukamara | New York Giants | NFL
The Content
The brand used curiosity to spark interest and encouraged users to submit a photo to receive a prize.
What is this ‘build a husker’ thing in the OWH? I wanna see one completed!!! Send me a photo and I’ll give away an autographed hat #huskers
– Prince Amukamara | New York Giants | NFL
Oh and I heard If you didn’t get the pieces of the build a husker in the OWH this week, you can get them at the game tomorrow. ayee!
– Prince Amukamara | New York Giants | NFL
CONTENT TIP:
Asking a question in your endorsement message will help increase engagement.
The Results
The newspaper campaign endorsement reached nearly 200k users, generating 18 contest submissions in less than one day.
- Total Reach: 193k
- Total Engagements: 98
- CPM: $2.59
- CPE: $4.01
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