Learn how professional athletes sent hundreds of consumers to download this mobile application in a matter of minutes.
“We are continuously getting hounded by online and traditional advertising opportunities but none of them have been able to touch the services that we have gotten with Opendorse. The platform is quick and easy to use with real-time results.”
-Hunter Browning | CEO | Fannect
The Challenge
Discover an affordable way to introduce a new mobile app to a highly target audience, encouraging download and repeat use of the app.
The Deal
The mobile app company selected athletes with high local influence, receiving a handful of timely endorsements from athletes big and small.
The Athletes
Matt Besler | Sporting KC | MLS
Eric Berry | Kansas City Chiefs | NFL
Eric Decker | Denver Broncos | NFL
Golden Tate | Seattle Seahawks | NFL
The Content
The athletes gave a major shout-out to the new app, encouraging all followers to download right away.
This is awesome. KC-based @Fannect built an app to show the world who has the best fans. Must download http://bit.ly/ZhIiFsP #cauldroncity – Matt Besler | Sporting KC | MLS
Whoever we pick up in the #NFLdraft is gonna have the best fans in the league. Download @fannect and prove it http://bit.ly/ZhIiFsP #chiefs – Eric Berry | Kansas City Chiefs | NFL
Denver #Broncos fans- we’re getting called out. @Fannect is looking for the best fans in the world. Let’s show em http://bit.ly/ZhIiFsP – Eric Decker | Denver Broncos | NFL
My guy @ericdecker87 says #Broncos fans are the best. #12thman- Download @Fannect n show em the truth http://bit.ly/ZhIiFsP #seahawks – Golden Tate | Seattle Seahawks | NFL
CONTENT TIP:
If athletes are given enough details about a brand, they will often respond to fans who ask questions about the endorsement, providing extra impressions at no cost.
The Results
The mobile app received nearly 200 downloads. At $4.29 per download, it was their most cost-effective download campaign to date.
- Total Reach: 727k
- Total Engagements: 1,564
- CPM: $1.04
- CPE: $0.50
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