How to Boost Mobile Application Downloads Through Celebrity Endorsements

How to Boost Mobile Application Downloads Through Celebrity Endorsements

Learn how professional athletes sent hundreds of consumers to download this mobile application in a matter of minutes.

“We are continuously getting hounded by online and traditional advertising opportunities but none of them have been able to touch the services that we have gotten with opendorse. The platform is quick and easy to use with real-time results.”
-Hunter Browning | CEO | Fannect

The Challenge

Discover an affordable way to introduce a new mobile app to a highly target audience, encouraging download and repeat use of the app.

 

The Deal

The mobile app company selected athletes with high local influence, receiving a handful of timely endorsements from athletes big and small.

 

The Athletes

Matt Besler | Sporting KC | MLS

Eric Berry | Kansas City Chiefs | NFL

Eric Decker | Denver Broncos | NFL

Golden Tate | Seattle Seahawks | NFL

 

The Content

The athletes gave a major shout-out to the new app, encouraging all followers to download right away.

This is awesome. KC-based @Fannect built an app to show the world who has the best fans. Must download http://bit.ly/ZhIiFsP #cauldroncity – Matt Besler | Sporting KC | MLS

Whoever we pick up in the #NFLdraft is gonna have the best fans in the league. Download @fannect and prove it http://bit.ly/ZhIiFsP #chiefs – Eric Berry | Kansas City Chiefs | NFL

Denver #Broncos fans- we’re getting called out. @Fannect is looking for the best fans in the world. Let’s show em http://bit.ly/ZhIiFsP – Eric Decker | Denver Broncos | NFL

My guy @ericdecker87 says #Broncos fans are the best. #12thman- Download @Fannect n show em the truth http://bit.ly/ZhIiFsP  #seahawks – Golden Tate | Seattle Seahawks | NFL

CONTENT TIP:

If athletes are given enough details about a brand, they will often respond to fans who ask questions about the endorsement, providing extra impressions at no cost.

 

The Results

The mobile app received nearly 200 downloads. At $4.29 per download, it was their most cost-effective download campaign to date.

  • Total Reach: 727k
  • Total Engagements: 1,564
  • CPM: $1.04
  • CPE: $0.50

Think you’re ready to build your first athlete endorsement campaign? Sign up at opendorse here.

Looking to learn more? Check out our other case studies.

 

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