Squad Roles: How Marty Summa Helps Maryland Athletes Celebrate Moments and Connect With Fans

Marty Summa, Maryland

Introducing Squad Roles, our partner spotlight series.

We’re excited to kick off a new series built to celebrate the people who push athlete-driven social media forward every day. We’ll be asking our partners, team members, and leaders throughout the industry about their roles, passions, and career paths.

To kick-off the series, meet Marty Summa, Senior Director of Social/Digital Media and Branding for the University of Maryland Athletics.

“I stress that having the most impactful and well-produced content will help push that brand to the largest audience, so why not let us build it for them!?”

Q: What is your title and how long have you been at Maryland?

My name is Marty Summa and I am the Senior Director of Social/Digital Media and Branding (not long enough, I know). I am starting my 8th season with the Terps!

Q: Describe your journey to Maryland.

I was a sports management major at the University of Connecticut, working in the marketing office as lead student intern. I was mentored by the great Sarah Pavelko during my time there and she connected me with Carrie Blankenship (now Associate AD for External Operations). I came down on an “unofficial visit” and the rest is history. I was hired as a marketing assistant and saw that Maryland didn’t have a position or strategy specific to social media, so I took that responsibility on and created this role!

Q: How long have you been using Opendorse?

This will be our second season!

Q: What is your favorite post or campaign that you have shared through the platform? Why?

I think the first one that really took off was our campaign capturing the journey of Darnell Savage Jr. through his draft process and his reaction to being selected 1st round by the Packers. We were able to provide him with a ton of content, which allowed him to celebrate the moment and connect with our fans, all while generating a ton of engagement!

Q: How have you gone about presenting Opendorse to your athletes? 

It has definitely been easier to present after we have been through a year with the platform because I can show some of the examples of content we push to them and the results they will see. I also express how important it is to build their brand as student-athletes as early as possible. I stress that having the most impactful and well-produced content will help push that brand to the largest audience, so why not let us build it for them!?

Q: How many hours a week do you spend on Opendorse?

It depends on the week and on the events coming up, but between our SAs, Coaches and my AD… I would say we are present on the platform 4-to-5 hours a week.

Q: What show are you currently binge-watching on Netflix, Hulu, etc.?

I am a TV addict, I spend way too much money on every streaming service available. Netflix, I just finished up Mindhunter and Last Chance U. Hulu is where I get to ingest all my trash/guilty pleasure shows; Bachelorette, Survivor, The Challenge, Real Housewives, Masterchef, Vanderpump Rules (whatever no shame).

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