The world is quickly changing and embracing technology with millennials at the forefront of the action. How do marketers get their attention? The first step is to truly understand their social media habits and usage.
There are 54.2 million social network users 0-24 years old.
The majority (67.9%) of 0-24 year-olds are smartphone owners.
It’s been said that “Facebook is dead” to millennials. However, the majority still use it:
YouTube scores with the highest traffic, with Facebook following closely behind.
Network Regular use Rare use
YouTube 62% 16%
Facebook 61% 18%
Instagram 40% 12%
Twitter 32% 21%
Snapchat 29% 14%
Millennials love visual content.
+60% are sharing pictures of themselves
+ 53% are sharing pictures of their friends and family
+ 9/10 with smartphones will be Instagram users this year.
Twitter is gaining in popularity but still less popular among teens.
When it comes to music, teens spend the most time listening on MP3 devices.
True to stereotype, teens are gamers. Only 11% do not play video games daily.
It’s important to understand how millennials access the internet to effectively market to them.
Ages 13-18:
Ages 19-26:
Now that you know where and how to find millennials on social media, how do you get them to follow you?
Reason Facebook Twitter
Support the brand 84% 78%
Receive regular updates 83% 47%
Get a coupon or discount 66% 85%
The data and research collected is from eMarketer, Inc. March 2, 2015.
Marketing to millennials doesn’t have to be tough. What’s the best advice you have on successfully reaching this age group? Comment below.
