We’re another week into social distancing and social media has become a connection to the outside world for athletes and fans alike. For many, social has provided an outlet for fun, creativity, and the basic person-to-person connection that we’re all missing right now.
While there’s no playbook for our current situation, the opportunity with social remains real. More than ever, fans want to hear from their favorite athletes and teams. The door is open for MLB players to try new tactics, build loyal fanbases, and make the most of their own unique moments during this time.
Professional athletes often rely on content creators and marketers to send highly-produced media their way. High-quality content is great, but it’s not necessary. Now more than ever, fans simply want authenticity and fun. They want to know how the players they follow on the diamond are doing in their daily lives.
To understand what types of posts are performing for baseball’s best, we tracked the top-performing posts from MLB players over the past week. By staying active and following the lead from the posts below, players at any level can build their fan connection on social.
Top performing content
Encourage fans to stay safe.
Participate in team or league initiatives
Show fans how you're staying sharp.
Share insight into your journey.
View this post on Instagram
I’ve been getting a lot of questions from younger baseball players about the process recovering from Tommy John surgery. I made this short about the first 16 weeks of my lonely recovery back in 2015. It was originally posted on @playerstribune @mocavanagh . Thank you to the @rockies organization for allowing me to document this time and to do what I needed to do. // @s_yama303 was the one who rehabbed me and brought me back to life along with @bretteottavino // The music is ‘Round Midnight performed by Miles Davis. Thanks to Columbia Records for allowing me to use the song. It spoke to my soul.
Show how you're having fun while the
game is on pause.
Engage with fans who mention you.
Show off your hardware.
Ask questions to drive fan engagement.
Video highlights from Spring Training or previous seasons will perform.
Bring humor to boost likes, retweets, and views.
Today I stood in the backyard with my cleats on for 2 hours to remember what it’s like shagging BP— Cody Ponce † (@Cody_Ponce48) March 27, 2020