MLB Players are Turning to Social Media to Connect with Fans

Top MLB Content During Quarantine from Opendorse

We’re another week into social distancing and social media has become a connection to the outside world for athletes and fans alike. For many, social has provided an outlet for fun, creativity, and the basic person-to-person connection that we’re all missing right now.

While there’s no playbook for our current situation, the opportunity with social remains real. More than ever, fans want to hear from their favorite athletes and teams. The door is open for MLB players to try new tactics, build loyal fanbases, and make the most of their own unique moments during this time. 

Professional athletes often rely on content creators and marketers to send highly-produced media their way. High-quality content is great, but it’s not necessary. Now more than ever, fans simply want authenticity and fun. They want to know how the players they follow on the diamond are doing in their daily lives. 

To understand what types of posts are performing for baseball’s best, we tracked the top-performing posts from MLB players over the past week. By staying active and following the lead from the posts below, players at any level can build their fan connection on social.

Top performing content

Encourage fans to stay safe.

View this post on Instagram

Stay at home! #baseballbebacksoon

A post shared by Mauricio Dubon (@mauriciod10) on

Participate in team or league initiatives

Show fans how you're staying sharp.

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Entrenando en casa 💪🙏⚾️🔥 @luis_altamar09

A post shared by Harold Ramirez (@haroldramirez16) on

Share insight into your journey.

Show how you're having fun while the
game is on pause.

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This is what I did today. #quarantinedlife

A post shared by Steve Cishek (@srshrek31) on

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Payback is coming @shane_bieber

A post shared by Adam Plutko (@papaplut09) on

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A post shared by James Karinchak (@jkarinchak) on

Engage with fans who mention you.

Show off your hardware.

Ask questions to drive fan engagement.

Video highlights from Spring Training or previous seasons will perform.

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What a ride.. #worldseries #mlb #homerun

A post shared by Adam Eaton (@adam_eaton2) on

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It’s Bigger Than Me 🖤

A post shared by T A 7 (@timanderson7) on

Bring humor to boost likes, retweets, and views.

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hold me back son

A post shared by Maximilian Kepler-Różycki (@kepleroni) on

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I’m sorry mami 🤣🤣🤣. My tik tok @Lamole700

A post shared by Salmos 27:3 (@franmilreyes34) on

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