MLB Players are Turning to Social Media to Connect with Fans

We’re another week into social distancing and social media has become a connection to the outside world for athletes and fans alike. For many, social has provided an outlet for fun, creativity, and the basic person-to-person connection that we’re all missing right now.

While there’s no playbook for our current situation, the opportunity with social remains real. More than ever, fans want to hear from their favorite athletes and teams. The door is open for MLB players to try new tactics, build loyal fanbases, and make the most of their own unique moments during this time. 

Professional athletes often rely on content creators and marketers to send highly-produced media their way. High-quality content is great, but it’s not necessary. Now more than ever, fans simply want authenticity and fun. They want to know how the players they follow on the diamond are doing in their daily lives. 

To understand what types of posts are performing for baseball’s best, we tracked the top-performing posts from MLB players over the past week. By staying active and following the lead from the posts below, players at any level can build their fan connection on social.