We’re another week into social distancing and social media has become a connection to the outside world for athletes and fans alike. For many, social has provided an outlet for fun, creativity, and the basic person-to-person connection that we’re all missing right now.
While there’s no playbook for our current situation, the opportunity with social remains real. More than ever, fans want to hear from their favorite athletes and teams. The door is open for MLB players to try new tactics, build loyal fanbases, and make the most of their own unique moments during this time.
Professional athletes often rely on content creators and marketers to send highly-produced media their way. High-quality content is great, but it’s not necessary. Now more than ever, fans simply want authenticity and fun. They want to know how the players they follow on the diamond are doing in their daily lives.
To understand what types of posts are performing for baseball’s best, we tracked the top-performing posts from MLB players over the past week. By staying active and following the lead from the posts below, players at any level can build their fan connection on social.
Top performing content
Encourage fans to stay safe.
View this post on InstagramNuevo reto para el día hoy quiero retar a @fliriano45 @gregsoto_30 @luisperdomo0061 @ynoa91
A post shared by Richard Rodríguez (@richard__224) on
View this post on InstagramStay at home! #baseballbebacksoon
A post shared by Mauricio Dubon (@mauriciod10) on
Missing this so bad!🤦🏻♂️ Just waiting the time to go out and compete with the boys! Stay Home and Stay Safe!! #TogetherWe @Rangers @losrangers pic.twitter.com/8fNu6tcpnE
— Jonathan Hernandez (@jonathanhdez06) March 28, 2020
Participate in team or league initiatives
Being a Hitter is a lot like being in Quarantine.
— Giancarlo Stanton (@Giancarlo818) March 27, 2020
I have a 6ft boundary.
I’m always at Home with a Plate.
& I try to be Safe when I leave! #OpeningDayAtHome pic.twitter.com/EWM66t75T3
1st Opening Day Last Year and It Wont Be The Last 🤞🏾 Truss ⚾️ Miss U pic.twitter.com/lSsHNr8OnZ
— Dwight Smith Jr (@DSmittyJr) March 26, 2020
Show fans how you're staying sharp.
View this post on InstagramEntrenando en casa 💪🙏⚾️🔥 @luis_altamar09
A post shared by Harold Ramirez (@haroldramirez16) on
#MLBOpeningDay at home. I’m on pace for 27 punch outs. pic.twitter.com/0UJOy94m8m
— Trevor Williams (@MeLlamoTrevor) March 26, 2020
I got myself a good one! 😂😅 https://t.co/M5TSNANDcd
— Brandon Lowe (@Sweet_n_Lowe5) March 25, 2020
Share insight into your journey.
View this post on InstagramA post shared by Adam Ottavino (@adamottavino) on
Fastest I’ve ever moved I think 😂 https://t.co/Vo8xig80fU
— Ross Stripling (@RossStripling) March 25, 2020
Show how you're having fun while the
game is on pause.
View this post on InstagramThis is what I did today. #quarantinedlife
A post shared by Steve Cishek (@srshrek31) on
View this post on InstagramPayback is coming @shane_bieber
A post shared by Adam Plutko (@papaplut09) on
View this post on InstagramA post shared by James Karinchak (@jkarinchak) on
Engage with fans who mention you.
Honestly I would probably push it but idk that’s just me https://t.co/nLSK0hmskC
— Randy Dobnak (@Dobnak_) March 25, 2020
Show off your hardware.
Ask questions to drive fan engagement.
View this post on InstagramAny guesses what I listen to pre-game? Comment below ⬇️.
A post shared by Trevor Bauer (@baueroutage) on
View this post on InstagramA post shared by Trevor Bauer (@baueroutage) on
Video highlights from Spring Training or previous seasons will perform.
View this post on InstagramWhat a ride.. #worldseries #mlb #homerun
A post shared by Adam Eaton (@adam_eaton2) on
Bring humor to boost likes, retweets, and views.
Today I stood in the backyard with my cleats on for 2 hours to remember what it’s like shagging BP
— Cody Ponce † (@Cody_Ponce48) March 27, 2020
View this post on InstagramA post shared by Maximilian Kepler-Różycki (@kepleroni) on
View this post on InstagramI’m sorry mami 🤣🤣🤣. My tik tok @Lamole700
A post shared by Salmos 27:3 (@franmilreyes34) on