opendorse is changing the endorsement game. In 2013, opendorse released the athlete endorsement marketplace, allowing brands to quickly sign endorsement deals with professional athletes. This week, opendorse took these deals a step further by integrating Instagram, making them the first to offer quick, fast and easy Instagram endorsements.
“With the growth of Instagram use among athletes, our brand users have been asking for an easy Instagram endorsement process,” said opendorse CEO Blake Lawrence. “After months of development, we are excited to introduce our fully automated Instagram endorsement feature, which we believe is the first of its kind in the endorsement industry.”
According to opendorse research, consumers are five times more likely to engage with an Instagram endorsement than a paid Tweet. As sports sponsorships spending continues to grow ($45 billion globally), marketers are turning to social media to engage sports fans. opendorse has previously catered to more than 8,300 professional athletes on Twitter and has now opened up the Instagram platform, which will allow marketers to reach the estimated 90 million active Instagram users.
opendorse, the athlete endorsement marketplace, allows brands to quickly sign endorsement deals with professional athletes. Launched in April 2013, opendorse serves 2,500+ professional athletes, 800+ sports marketers and 350+ sports agents. With in-depth analytics on athlete marketing power, and direct access to athletes, opendorse users are able to activate and measure endorsement campaigns in minutes.
For more information, visit www.opendorse.com or schedule a software demo with email@example.com
PR Contact: Stephanie Leonard