It’s Draft Day and football’s top prospects are ready to realize their dreams on the big stage. To prepare fans and followers for tonight’s festivities, we’re providing a final pre-draft analysis of the prospects who are driving the most value on social. Steady since our report from the NFL Combine
, Kyler Murray continues to lead the way in total athlete-driven engagements. Measuring total audience size, Murray has gained ground, but is still behind the most-followed player in the draft, Will Grier. The biggest story on social in the leadup to the Draft has to be the explosion D.K. Metcalf’s brand. The former Ole Miss wideout’s audience has grown by 541.3%, with more than 300 thousand new followers since January 1. For perspective, the average prospect’s audience has grown at a 10.8% rate over the same time period.