NFLPA and opendorse tackle player-driven marketing

NFLPA opendorse athlete marketing social media blake lawrence opendorse nflpa

The opendorse team is excited to announce the renewal of its partnership with the NFL Players Association via its licensing and marketing arm, NFL Players Inc. The agreement extends opendorse as the social media activation partner for NFL players.

The partnership provides NFLPA brand partners with access to opendorse, helping them connect with NFL players to share sponsored content on social. By making athletes more accessible, opendorse and the NFLPA help hundreds of NFL players build and monetize their brands.

“This partnership speaks to the NFLPA’s commitment to its players,” said New England Patriots Tight End Rob Gronkowski. “There’s a massive opportunity for us as players to build valuable personal brands, but we have a limited timeframe to do it. The opendorse partnership is a commitment to helping every NFL player maximize the value of our brands on social.”

The partnership began in 2013 with a shared belief in athlete-driven marketing and a mission to help NFL players build their brands on social. In the following five years, the NFLPA and opendorse have helped nearly 1,000 NFL players connect with hundreds of brands to share sponsored content, reaching more than 1 billion fans worldwide.

Partnership results:

  • 850+ NFL players have used opendorse to share content on social
  • 3,500+ NFL player-driven social media campaigns have been executed
  • 200+ brands have used opendorse to connect with NFL players
  • 1 billion+ NFL fans have been reached on social media

“opendorse is a great fit for this next wave of professional athletes that understand the value of social and are looking to team up with brands to keep their audience engaged,” said Atlanta Falcons running back Devonta Freeman. “I appreciate the NFLPA embracing technologies like opendorse, empowering the players to build our own brands, while keeping our focus on the field.”

“We’re excited to continue to help NFL players build their brands with opendorse.” said NFL Players Inc. President Ahmad Nassar. “Our players and business partners have embraced opendorse to share content on social media. As player-driven marketing becomes prevalent, we have no doubt that opendorse will continue to be extremely valuable to the NFLPA, the players, and our partners.”

“Ahmad Nassar and I sat down in 2013 to discuss the value of social media and its impact on the future of NFL player marketing,” said opendorse CEO Blake Lawrence. “I felt inspired, knowing that opendorse’s vision to help athletes and brands connect on social was shared by the biggest association in sports. I’m proud that five years later, we’re living that vision and helping more than 2,500 athletes worldwide provide 1,500 brands with access to sports fans.”

Related Content

The State of Sponsored Social

Get the full breakdown on 36,000 branded Instagram posts published on behalf of more than 3,200 sponsors in sports