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Making the Most of NIL with Kendall Lee

Making the Most of NIL with Kendall Lee

NIL has been a game-changer for Kendall Lee. A fifth-year senior, she is working to get her MBA while finishing her final softball season with the Memphis Tigers.  Throughout her time as a college athlete, Lee has been active on TikTok and has grown her following to...

The Opendorse Story

The Opendorse Story

April 28, 2011. Radio City Music Hall. The pick is in for the hometown team and NFL Commissioner Roger Goodell steps to the podium.  “With the 19th pick in the 2011 NFL Draft, the New York Giants select Prince Amukamara. Defensive back. Nebraska.”  Amukamara...

The 5th Annual Opendorse #AthleteDriven Awards

The 5th Annual Opendorse #AthleteDriven Awards

Each year Opendorse takes time to recognize partners, brands, and athletes going above and beyond. This year, a record-breaking 52 awards were given. Partner of the Year P5 College: University of Maryland G5 College: East Carolina University Small School: Grand Canyon...

Making Lifelong Connections Through NIL

Making Lifelong Connections Through NIL

Story written by Kenzie Knuckles, Women’s Volleyball player at the University of Nebraska When we think about NIL as college athletes, it’s usually about the payout, what deals there are, and how you can sell yourself as a brand. We don’t spend as...

2022 WNBA Draft Prospects’ Endorsement Earning Potential

2022 WNBA Draft Prospects’ Endorsement Earning Potential

Attention has turned to the 2022 WNBA Draft following the 2022 NCAA Women’s Basketball Tournament. This year’s NCAA Women’s Basketball Championship game drew 4.85 million viewers on ESPN networks, 18% more than last year and 30% more viewers than 2019. The new era of...

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