2018 #AthleteDriven Awards

Breaking Down UCF’s Athlete-Driven Domination

The latest in athlete social media & opendorse news.

The latest in athlete social media & opendorse news.

 

Athlete Endorsement Industry News — September 13, 2013

At opendorse, we keep tabs on the news and resources impacting the athlete endorsement industry. Whether you're a brand looking to learn from your peers, or an agent wanting to track trends, we've got you covered.  Here's what we're reading this week: EA SPORTS Signs...

5 Costly Endorsement Marketing Mistakes and Tips for Avoiding Them

Mistakes are a great opportunity to learn from. In fact, the only real mistake is not learning from a mistake at all. With that in mind, here are some common endorsement marketing mistakes brands make and some tips for avoiding these embarrassing moments. 1. Bad...

Athlete Endorsement Industry News – September 6, 2013

At opendorse, we keep tabs on the news and resources impacting the athlete endorsement industry. Whether you're a brand looking to learn from your peers, or an agent wanting to track trends, we've got you covered.  Here's what we're reading this week: What's Not to...

Why Social Media Endorsements Dominate Traditional Advertising

Understanding why social media endorsements have many benefits over traditional advertisements can change your perspective on what techniques to use for your next campaign. Social media endorsements allow brands to effectively target and reach consumers likely to buy...

3 Key Differences Between Endorsements and Advertisements

Looking at endorsements from the right perspective can drastically change the way you recruit and market them. Understanding the differences between endorsements and advertisements will allow you to address each more effectively. Failing to understand the differences...

Why Big Brands Spend so Much on Athlete Endorsements

Sports endorsements are a gigantic industry amassing astronomical dollars in revenue and reaching millions. Whether LeBron is dunking in a new pair of Nikes, Federer is driving to the court in his Mercedes Benz, or Ronaldo is drinking Gatorade, big name brands are...

Endorsement Marketing 101

Congratulations on taking the first step toward building your brand with endorsement marketing. Through the next Seven Guides, we’ll teach you (almost) everything there is to know about endorsement marketing. By the end, you’ll know enough to plan and build an...

Measure: Measure, Learn, and Improve

Once your endorsement marketing campaign is launched, it's time to fill out the stat sheet and measure the performance. The only way to improve your endorsement game is to develop your strengths and learn from your weaknesses. In order to gather and understand the...

Voice: Spark Buzz Using Athlete Endorsements

Writing authentic messages for your endorsement marketing campaign takes practice and attention to detail. Knowing the habits of your athlete and the expectations of their audience will lead to legendary campaign performance. The content of your endorsement campaign...

8 Ways To Make Your Tweets Actionable

Just like a meeting without an agenda, a tweet without a purpose is a waste of everyone's time. So what does a tweet need to have to be worth its weight in kilobytes? It needs a clear call to action. Without a call to action, your endorsement marketing goals are will...

Influence: Recruit A Team Of Influencers

So, you've established your team's goals, defined your audience, and fine-tuned your athlete search. Now it's time to recruit a stellar class of athletes to ensure your endorsement marketing campaign is a home run. The perfect endorsement pitch can prepare you to hit...

Strategy: Find The Right Influencers

When one leverages the right influencer, with the right message, at the right time, endorsement marketing results are out of this world. Because we know not every campaign will be wildly successful, here's how to succeed when you're only 33% correct. That kind of...

Audience: Find Your Core Audience

Are your customers sitting in the nosebleeds, or court side? Could they fill Madison Square Garden, or fit on the team bus? Understanding your audience is key to crafting an endorsement marketing campaign that will leave a memorable impact on your current and future...

Plan: Outline Your Campaign Goals

Would you head onto the football field without a playbook? Is your goal to score on every play? Or move the ball forward? Your endorsement marketing campaign must have clear goals and a path towards success to be a valuable component of your marketing strategy....

Getting Started: Endorsement Marketing Basics

What exactly is endorsement marketing? Here at opendorse, we like to use the following definition: "Endorsement Marketing is leveraging the trust between an influencer and their audience to market a product, service, or brand." In short, instead of building trust...

How Bryan Health Used Thought Leadership to Rally Legislation

How Bryan Health Used Thought Leadership to Rally Legislation This tweet and 39 others helped Bryan Health become a thought leader when it came to concussions. They built their brand's reputation and engaged thousands of young athletes and their parents with...