It’s time to help student-athletes build their brands

How the New Jersey Devils help players build brands and engage fans

The latest in athlete social media & opendorse news.

The latest in athlete social media & opendorse news.

Audience: Find Your Core Audience

Are your customers sitting in the nosebleeds, or court side? Could they fill Madison Square Garden, or fit on the team bus? Understanding your audience is key to crafting an endorsement marketing campaign that will leave a memorable impact on your current and future...

Plan: Outline Your Campaign Goals

Would you head onto the football field without a playbook? Is your goal to score on every play? Or move the ball forward? Your endorsement marketing campaign must have clear goals and a path towards success to be a valuable component of your marketing strategy....

Getting Started: Endorsement Marketing Basics

What exactly is endorsement marketing? Here at opendorse, we like to use the following definition: "Endorsement Marketing is leveraging the trust between an influencer and their audience to market a product, service, or brand." In short, instead of building trust...

How Bryan Health Used Thought Leadership to Rally Legislation

How Bryan Health Used Thought Leadership to Rally Legislation This tweet and 39 others helped Bryan Health become a thought leader when it came to concussions. They built their brand's reputation and engaged thousands of young athletes and their parents with...