Opendorse Blog
Your source for athlete-driven news, insights, and education.
Recent Posts
She Didn’t Have a Mentor, So She Became One: Cami Merickel’s NIL Story
For almost three years, Cami Merickel thought NIL was built for somebody else. Football players. Basketball players. Athletes with bigger names, bigger platforms, and more obvious paths to brand deals. Not a track and field athlete trying to figure out...
Opendorse and Shopsense AI Launch AI-Powered Shoppable Storefronts Across the Athlete Commerce Media Network
Opendorse One™ Athletes Debut as Initial Wave of Creator Storefronts, Connecting College Sports’ Most Influential Athletes to Commerce at Scale (Lincoln, Neb. and San Francisco, Calif. – June 19, 2026) – Opendorse, the technology, data, and service platform...
Opendorse Creates New Category in Retail Media with Launch of Athlete Commerce Media and Opendorse One™
Company elevates college athlete influencers to deliver the missing layer for retail media networks, connecting cultural influence to verified commercial outcomes at scale LINCOLN, NE. (June 18, 2026) – Opendorse, the technology, data, and service...
Youngstown State Renews Opendorse Partnership, Continuing a Five-Year Investment in NIL Leadership
(Youngstown, Ohio and Lincoln, Neb. – June 4, 2026) – Youngstown State University Athletics has renewed its partnership with Opendorse, the leading NIL technology, data, and service provider. The renewal builds on a relationship that began in 2021, when Youngstown...
Opendorse Continues Investment in Division III with Sponsorship of Inaugural Wisconsin DIII Collegiate Alliance Workshop
(Madison, Wis. and Lincoln, Neb. – June 2, 2026) – Opendorse, the leading NIL technology, data, and service provider, is proud to sponsor the inaugural Wisconsin DIII Collegiate Alliance Workshop, set for June 4 on the campus of Edgewood University in Madison,...
10 Instagram Habits That Get College Athletes Noticed by Brands
Every brand partnership starts before the first message. Before an agency reaches out, before a brief gets sent, someone is already looking at your Instagram and asking: would this athlete make sense for our brand? That decision happens fast. Getting...