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The latest in athlete social media & opendorse news.

The latest in athlete social media & opendorse news.

 

Inside the Huskers powerful social media strategy

When it comes to social media, few athletic departments do it better than Nebraska Athletics. They’re led by Kelly Mosier, the Assistant Athletic Director for Digital Communications, and consistently bring high-quality, engaging video and graphic content across all...

Cavs vs. Warriors: Social media stats

The collision of two-time reigning MVP Stephen Curry and the 73-win Golden State Warriors with NBA-Finals mainstay LeBron James has led to some gaudy viewership numbers over the last two weeks. This year’s NBA Finals are the second-most watched Finals through four...

Sidney Crosby adds to his resume

­Since breaking into the league as the top pick in the 2005 NHL Draft, Sidney Crosby has been a star. The 28-year-old has asserted himself as the face of the NHL throughout his 11 seasons, winning multiple First-Team, All-Star and MVP Awards. With a 3-1 victory over...

3 Big Ideas from the 2016 Brand Engagement Summit

Though some of my opendorse colleagues have been able to attend the Intersport Brand Engagement Summit in the past, the 2016 event in Chicago was my first experience. And as I look back now a few days after its conclusion, I feel so fortunate to have rejoined the...

Curry vs. LeBron: On & Off the Hardwood

Stephen Curry is just two wins away from tying LeBron James in career NBA championships. After two consecutive blowouts over James' Cavaliers, Curry and the Warriors appear to be en route to a second ring in as many years. But consecutive MVP awards and repeat titles...

Start Your Story Before Rio 2016

Guidelines from the International Olympic Committee (IOC) are presenting a challenge for potential advertisers and sponsors of the 2016 Olympics Games. According to the IOC’s Rule 40, from July 24 until August 24, 2016–accredited persons must not commercialize their...

The Case For Athlete Influence

Influence [in-floo-uh ns] noun. 1. the capacity or power of persons or things to be a compelling force on or produce effects on the actions, behaviors, options, etc. of others. In the mid-2000s, as Twitter was adopted by the masses and blogging moved to the...

Maximize Event Sponsorships with Athlete Activations

Generate buzz, increase attendance, and maximize viewership potential with pre-event athlete activations. Engage fans in real-time with activations throughout the event. Extend the shelf-life of your event with post-event activations.

Copa America: A Massive Moment for Marketers

The soccer bug could finally be coming to North America. This summer, the U.S. will host its biggest soccer event since the 1994 World Cup—Copa America Centenario. The tournament includes sixteen countries from North, Central, and South America, and will be played in...

The Inside Scoop Into Indiana Basketball’s Social Media Strategy

Indiana Basketball is on a roll. Yes, they took down Kentucky in last weekend's matchup between perennial basketball powers. But the team is just as hot off the court, populating its Twitter and Instagram feeds with some of the best content in college basketball. All...

Social Media Madness: #SMSports Final Four

The only thing better than your Twitter feed during the NCAA Tournament's first weekend was the play on the court. There were GIFs, video, and up-to-the-minute updates. Most importantly, there was emotion. From the glory of victory, to the agony of defeat, social...

Social Media Madness: The Tournament’s Best Teams on Social

The intensity of March Madness stretches far beyond the players, coaches, and athletic administration. In recent years, a new group that has emerged under the tournament’s bright lights: digital and social media departments of tournament teams are now performing on...

How UFC Stars Engage Fans on Social Media

The UFC's top fighters are marketable by nature. They have fought their way to the top, earning the adulation of the growing mixed martial arts fan base along the way. This recognition generally leads to large social media followings. Fans want to know what's going on...

By the Numbers: The Super Bowl On Social Media

Super Bowl 50 pits the Denver Broncos, one of the NFL's most traditionally popular teams, against the relative upstart Carolina Panthers. While Denver may have a more established fan base, the Panthers have been the 2015-16 season's hottest team, behind a dominant...

#SB50 For Agencies: Campaign Activation

With less than a week between us and Super Bowl 50, you’re sure to have spent weeks, if not months, organizing your athlete social media campaign. You have secured deals with athletes and their agents. The content has been drafted, approved, and scheduled. And now you...

#SB50 For Agencies: How to Organize a Winning Campaign

Super Bowl 50 kicks off in just 13 days. For many of the nation's top marketing agencies, this is crunch time. For agencies who will pre-launch their campaign— an increasingly popular tactic among Super Bowl advertisers— the clock is ticking even faster. In short,...

Sports Business, Media, and Sponsorship — 10 Predictions For 2016

2015 was a banner year for the interconnected industries of digital and social media marketing, athlete sponsorship, and sports business. As we roll into 2016, members from all departments of the opendorse team have shared their predictions for what's to come in our...

#SB50 For Agencies: How To Secure Athletes For Your Campaign

So, you’ve decided to secure athletes for a social media campaign during Super Bowl 50. First of all, good move. We support your decision. Now that you have committed to reach thousands, potentially millions, of sports fans, it’s time to make it all happen. In this...

Time for #SB50 Agencies To Get Serious about Social Media

Advertisers dropped about $4.5 million per 30-second spot aired during the Super Bowl 49 broadcast. The premiere buy placed their advertisement in front of approximately 115 million consumers who tuned in to the Big Game. This year, advertisers are expected to ante...

Inside the opendorse Top 100

This summer, we released the Top 100 Highest-Earning Athlete Endorsers in professional sports. Familiar names littered the leaderboard: Federer, Woods, James, et al. While the superstars were expected, we found that a little digging could provide further insight into...

McGregor Aims to Become “Notorious” in Endorsement World

UFC fans will witness one of the most-hyped bouts in recent history this Saturday. Jose Aldo Jr. and Conor McGregor have been awaiting the fight since January. Previously slated to take place in July at UFC 189, Aldo was forced to withdraw due to injury. Chad Mendes,...