2018 #AthleteDriven Awards

Breaking Down UCF’s Athlete-Driven Domination

The latest in athlete social media & opendorse news.

The latest in athlete social media & opendorse news.

 

Be Elite: the expectation for Ohio State Football, Social media

To kick off the college football season, I was able to catch up with two digital leaders at Ohio State Athletics, Pat Kindig and Zach Swartz. Kindig is the Assistant Athletics Director-Digital Assets, overseeing the tOSU digital team outside of football, while...

Athletes are brands, too: Q&A with adidas’ Michael Ehrlich

Earlier this week, opendorse caught up with Jeremy Darlow, the Director of Brand Marketing for Adidas Football and Baseball. Today we chatted with his good friend and co-worker, Michael Ehrlich. Ehrlich is the Director of PR at Adidas and is at the center of the...

Twitter Goes Live

Should Twitter be able to reinvigorate its sluggish user growth and increase its revenue, we may look back on the summer of 2016 as when everything changed. That’s because this summer, Twitter has gone all-in on the live stream, pushing to become the hub of live...

Q & A with Jumpwire Media

Jumpwire Media recently ranked the top 100 social media accounts for collegiate athletic programs. We caught up with the people behind the rankings.

Inside the 2016 opendorse Top 100

Earlier this month, we charted the highest-earning athlete endorsers in professional sports. The list featured 100 athletes from a variety of backgrounds and a variety of disciplines, all with one thing in common: they’re pulling in serious dough from endorsements....

Baseball’s Endorsement All Stars

Perhaps more than any major professional sport, baseball is experiencing a youth movement. The Nationals' Bryce Harper and the Angels' Mike Trout each have earned MVP awards before age 24, but they're not alone in bearing the weight of baseball's future. Kris Bryant,...

The NBA Draft’s Biggest Winners on Social Media

Dreams are realized each June at the NBA Draft. In an instant, young men are turned from amateur athletes to NBA players with soon-to-be-signed lucrative contracts. These newly minted rookies are exposed to their first professional moment in the spotlight, endearing...

Top 100 Highest-Paid Athlete Endorsers of 2016

See how teams help athletes build their brands with opendorse. The following athletes raked in over $924 million in endorsements over the last year, up from the $917 million total of the Highest-Paid Athlete Endorsers of 2015. As the athlete endorsement...

Inside the Huskers powerful social media strategy

When it comes to social media, few athletic departments do it better than Nebraska Athletics. They’re led by Kelly Mosier, the Assistant Athletic Director for Digital Communications, and consistently bring high-quality, engaging video and graphic content across all...

Cavs vs. Warriors: Social media stats

The collision of two-time reigning MVP Stephen Curry and the 73-win Golden State Warriors with NBA-Finals mainstay LeBron James has led to some gaudy viewership numbers over the last two weeks. This year’s NBA Finals are the second-most watched Finals through four...

Sidney Crosby adds to his resume

­Since breaking into the league as the top pick in the 2005 NHL Draft, Sidney Crosby has been a star. The 28-year-old has asserted himself as the face of the NHL throughout his 11 seasons, winning multiple First-Team, All-Star and MVP Awards. With a 3-1 victory over...

3 Big Ideas from the 2016 Brand Engagement Summit

Though some of my opendorse colleagues have been able to attend the Intersport Brand Engagement Summit in the past, the 2016 event in Chicago was my first experience. And as I look back now a few days after its conclusion, I feel so fortunate to have rejoined the...

Curry vs. LeBron: On & Off the Hardwood

Stephen Curry is just two wins away from tying LeBron James in career NBA championships. After two consecutive blowouts over James' Cavaliers, Curry and the Warriors appear to be en route to a second ring in as many years. But consecutive MVP awards and repeat titles...

Start Your Story Before Rio 2016

Guidelines from the International Olympic Committee (IOC) are presenting a challenge for potential advertisers and sponsors of the 2016 Olympics Games. According to the IOC’s Rule 40, from July 24 until August 24, 2016–accredited persons must not commercialize their...

The Case For Athlete Influence

Influence [in-floo-uh ns] noun. 1. the capacity or power of persons or things to be a compelling force on or produce effects on the actions, behaviors, options, etc. of others. In the mid-2000s, as Twitter was adopted by the masses and blogging moved to the...

Maximize Event Sponsorships with Athlete Activations

Generate buzz, increase attendance, and maximize viewership potential with pre-event athlete activations. Engage fans in real-time with activations throughout the event. Extend the shelf-life of your event with post-event activations.

Copa America: A Massive Moment for Marketers

The soccer bug could finally be coming to North America. This summer, the U.S. will host its biggest soccer event since the 1994 World Cup—Copa America Centenario. The tournament includes sixteen countries from North, Central, and South America, and will be played in...

The Inside Scoop Into Indiana Basketball’s Social Media Strategy

Indiana Basketball is on a roll. Yes, they took down Kentucky in last weekend's matchup between perennial basketball powers. But the team is just as hot off the court, populating its Twitter and Instagram feeds with some of the best content in college basketball. All...

Social Media Madness: #SMSports Final Four

The only thing better than your Twitter feed during the NCAA Tournament's first weekend was the play on the court. There were GIFs, video, and up-to-the-minute updates. Most importantly, there was emotion. From the glory of victory, to the agony of defeat, social...