Opendorse Blog
Your source for athlete-driven news, insights, and education.
Recent Posts
Joey Calcaterra: Connecting with UConn fans through NIL
UConn Basketball knows a little something about winning rings. When it came time for a pair of Huskies basketball fans to get their own rings on their wedding day, men’s basketball player Joey Calcaterra sent a video shout out to the couple wishing them well on their...
Setting Up for NIL Success with Sydney Stephens
Since name, image, and likeness changes happened on July 1, 2021, Illinois Soccer Sophomore Sydney Stephens has spent time developing her brand. Starting Strong Illinois Athletics began their partnership with Opendorse in (year), and ever since have been...
Youth on Course: Creating lasting impact through NIL
NIL headlines have largely been dominated by consumer packaged goods, luxury car brands and apparel companies. But purpose-driven brands aren’t exempt from the value that student-athletes can bring to their organization's missions. Youth on Course, a...
Degree Deodorant®: Providing NIL opportunities for a more inclusive world
Committing $5M to Break Limits Degree committed $5 million to its Breaking Limits NIL program The brand named 22 new athletes to the team in 2022 As one of the first brands to emerge in the NIL landscape in July 2021, Degree Deodorant® hasn’t let up when it comes to...
Champs Sports: NIL for the Next Generation
Champs Sports engaged 40+ student-athletes Earned 10M+ total impressions Received positive media coverage in Forbes, AdAge, Adweek, ESPN, LA Times, Modern Retail, Sports Illustrated, The Athletic, and more. Read on to understand the brand’s unique...
Abby Bauleke: Breaking Limits Her Way
Sharing her story is nothing new for Abby Bauleke. Ever since she was diagnosed with Leukemia at four years old, which left her paralyzed from the waist down, Bauleke is proof that nothing is impossible. And she’s never shied away from sharing her message of...