Devin Bush Michigan
Devin Bush for Michigan

To showcase its former athletes’ success in the NFL, Michigan Athletics orchestrated the #ProBlue NFL Draft social media campaign featuring NFL Draft picks and Michigan standouts including All American alumni Devin Bush.

Isaiah Roby Nebraska
Isaiah Roby for Mavericks

Nebraska Athletics helped Isaiah Roby share his NBA Draft moment and connect with his audience in a big way by posting a co-branded graphic featuring his alma mater and new franchise.