The sport regularly produces some of the most marketable stars in sports, claiming four of the top 15 endorsement earners within Forbes’ World’s Highest Paid Athletes. The massive marketing dollars still tend to follow the biggest winners, but the rise of athlete-driven media has carved out an opportunity for all players to build and maximize their value with social.
See how the ATP and its top performers stack up below.
ATP Social Report
To understand how the top athletes in tennis are building and engaging their audiences, we measured each Twitter, Facebook, and Instagram post shared by the top 73 ATP players from January 1st, 2018 to August 24, 2018.
In total, the players shared over 9 thousand posts, generating more than 126 million engagements. While they share more content and have more followers on Twitter, Instagram dominates fan engagement with a 5X higher engagement rate.
Total player audience — 130.1 million
Total player activity — 9 thousand posts
Total player engagements — 126.1 million
Player engagement rate — 5.17 percent
ATP Player Social Ranking
A look at the ATP’s top individual performers by social category.