The top performers in tennis are on full display at the U.S. Open. While on-court success comes first, the Big Apple-based tournament provides a platform for players to make their name on the global stage.

The sport regularly produces some of the most marketable stars in sports, claiming four of the top 15 endorsement earners within Forbes’ World’s Highest Paid Athletes. The massive marketing dollars still tend to follow the biggest winners, but the rise of athlete-driven media has carved out an opportunity for all players to build and maximize their value with social.

See how the ATP and its top performers stack up below. 

ATP Social Report

To understand how the top athletes in tennis are building and engaging their audiences, we measured each Twitter, Facebook, and Instagram post shared by the top 73 ATP players from January 1st, 2018 to August 24, 2018.

In total, the players shared over 9 thousand posts, generating more than 126 million engagements. While they share more content and have more followers on Twitter, Instagram dominates fan engagement with a 5X higher engagement rate.

Total player audience — 130.1 million

  • Twitter — 52.8 million followers
  • Facebook — 49.2 million fans
  • Instagram — 28.2 million followers

Total player activity — 9 thousand posts

  • Twitter — 3,218 posts
  • Facebook — 2,466 posts
  • Instagram — 3,343 posts

Total player engagements — 126.1 million

  • Twitter — 10.3 million engagements
  • Facebook — 13.9 million engagements
  • Instagram — 101.9 million engagements

Player engagement rate — 5.17 percent

  • Twitter — 1.44%
  • Facebook — 1.2%
  • Instagram — 8.19%

ATP Player Social Ranking

A look at the ATP’s top individual performers by social category.

Player audience

  • Rafael Nadal — 35.7 million followers
  • Roger Federer — 32.5 million followers
  • Novak Djokovic — 19.9 million followers
  • Andy Murray — 8.8 million followers
  • Juan Martín del Potro — 7.1 million followers
  • Average — 1.8 million followers

Player activity

  • Nick Kyrgios — 461 posts
  • Rafael Nadal — 412 posts
  • Novak Djokovic — 402 posts
  • Márton Fucsovics — 397 posts
  • Kevin Anderson — 378 posts
  • Average — 124 posts

Player engagements

  • Rafael Nadal — 31.4 million engagements
  • Roger Federer — 25.4 million engagements
  • Novak Djokovic — 23.6 million engagements
  • Nick Kyrgios — 5.2 million engagements
  • Juan Martín del Potro — 3.8 million engagements
  • Average — 1.7 million engagements

Engagement rate

  • Marco Cecchinato — 17%
  • David Ferrer — 10.5%
  • Hyeon Chung — 10.3%
  • Alexander Zverev — 9.7%
  • Denis Shapovalov — 6.8%
  • Average — 5.17%