Social Bowl: The Super Bowl’s Most Marketable Stars

This Sunday, the Seahawks and Patriots will take the field for Super Bowl XLIX. Two of the favorites for much of the season, the game provides one of the more enticing match ups in recent history: An all-time great quarterback in Tom Brady against the NFL’s consensus top defense, led by Richard Sherman and the vaunted Legion of Boom defensive backfield. For the Patriots, a win would mean an unprecedented fourth title for the Brady-Belichick era. For the Seahawks, a win would make them the first repeat champions since – you guessed it – the 2004-2005 Patriots.

Much like the NFC Championship Game, there will be no lack of marketable players on the University of Phoenix Stadium turf. Together, the teams claim many of the NFL’s most successful players, both on and off the field. From media darlings like Russell Wilson, to polarizing figures like Marshawn Lynch and Gronk, these rosters provide any personality a marketer could want.

While each brand has different wants and needs for an endorser’s traits, we’re here to break down the data to help them determine which players will be most effective for everything from ongoing campaigns to a single endorsed tweet. So, without further ado, let’s break down the Super Bowl’s most marketable players.

Measuring the Super Bowl’s Most Marketable Players


We decided to kick the comparisons off with a fan favorite: Gronk vs. Beast Mode. The NFL’s preemptive party animal against the media’s arch nemesis. Can you tell we love them both? Potentially the most imposing physical forces on their teams, each also packs a punch on social media.

While Lynch has a more cost effective CPM, Gronkowski significantly outpaces Beast Mode in total impressions, estimated engagements, and cost per engagement. Marshawn’s stats are impressive, but Gronk proves to be just a little too much. Without question, these are two of the Super Bowl’s most marketable players, but really, how could we say no to this?


Edge: Gronk


Commonly referred to as the top two cornerbacks in the game, Darrelle Revis and Richard Sherman find success in locking down receivers and lighting up social media.

While Revis’ social stats are nothing to scoff at, Sherman’s are off the charts. By expecting close to 10 thousand fan engagements at under $0.40 per engagement, Sherman shuts down Revis.

Edge: Richard Sherman


Big Vince Wilfork vs. Earl Thomas features two contrasting playing styles, but no matter their strengths (or physiques), both players have found serious success on social media.

These two may be our closest competition for this article, but Wilfork just can’t keep up with Thomas’ impressive expected engagements and cost per engagement. If this were a BBQ competition, Wilfork would be the runaway favorite, but this time, Thomas is coming out on top as one of the Super Bowl’s most marketable players.

Edge: Earl Thomas

These rankings are a blast to put together, but are certainly not the end-all-be-all on the mentioned players’ markability. Each has different attributes, areas of influence, and personalities that make them great. Enjoy the Super Bowl, everyone.

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