The NFL’s athlete-driven MVPs

NFLMVPs

The NFL is back in a big way. The league’s opening weekend did not disappoint and we’re not even to Monday Night Football. The comeback celebration didn’t stop with the major networks — many of the game’s stars took to social to share the hype for their game, throw some shade, and celebrate big wins.

While the players went big for Week 1, it’s not like they skipped the offseason on social. Active players shared more than 153 thousand posts throughout the offseason. Those posts racked up more than 535 million total engagements and 390 million video views. These guys are a walking, talking media empire.

  • + 153 thousand posts
  • + 535 million engagements
  • + 390 million video views

The NFL’s athlete-driven MVPs

Below, we break down the social performance for the 25 most-followed players in the NFL. We measured their audience, activity, engagement, and growth on Twitter, Facebook, and Instagram from February 5, 2018 to September 5, 2018.

These are the NFL’s strongest brands on social.

 
 
 
 
 
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Training Camp Mood!! ?????? #LITTY

A post shared by JuJu Smith-Schuster (@juju) on

Audience

Odell Beckham Jr. — 16.6 million followers
Russell Wilson — 11.1 million followers
JJ Watt — 10.7 million followers
Tom Brady — 8.8 million followers
Rob Gronkowski — 7.2 million followers

Twitter

Russell Wilson — 5.45 million followers
JJ Watt — 5.4M million followers
Aaron Rodgers — 4.4 million followers

Facebook

Tom Brady — 4.4 million followers
Russell Wilson — 2.3 million followers
JJ Watt — 2 million followers

Instagram

Odell Beckham Jr. — 11.5 million followers
Tom Brady — 4.4 million followers
Cam Newton — 4 million followers

Activity

Tyrann Mathieu — 941 posts
Antonio Brown — 775 posts
Russell Wilson — 742 posts
JuJu Smith-Schuster — 673 posts
DeSean Jackson — 634 posts

Twitter

Tyrann Mathieu — 815 posts
JuJu Smith-Schuster — 389 posts
Russell Wilson — 310 posts

Facebook

Richard Sherman — 334 posts
Russell Wilson — 234 posts
DeSean Jackson — 222 posts

Instagram

Antonio Brown — 548 posts
Earl Thomas — 432 posts
JuJu Smith-Schuster — 210 posts

Engagement

Odell Beckham Jr. — 60.6 million engagements
Antonio Brown — 33.9 million engagements
JuJu Smith-Schuster — 29.6 million engagements
Tom Brady — 27.2 million engagements
JJ Watt — 13 million engagements

Twitter

JuJu Smith-Schuster — 6.1 million engagements
JJ Watt — 3 million engagements
Tyrann Mathieu — 1.8 million engagements

Facebook

JJ Watt — 1.3 million engagements
Tom Brady — 978 thousand engagement
Russell Wilson — 559 thousand engagements

Instagram

Odell Beckham Jr. — 59 million engagements
Antonio Brown — 32.6 million engagments
Tom Brady — 26.2 million engagements

Engagement rate *min 30 posts – 1/week

Tom Brady — 6.2%
JuJu Smith-Schuster — 5%
Ezekiel Elliott — 3.8%
Julian Edelman — 3.7%
Dak Prescott — 3%

Twitter

JuJu Smith-Schuster — 2.8%
Ezekiel Elliott — 0.57%
Antonio Brown — 0.56%

Facebook

JuJu Smith-Schuster —1.9%
Ezekiel Elliot — 1.7%
Deshaun Watson — 1.4%

Instagram

Aaron Rodgers — 17.9%
JuJu Smith-Schuster — 10.3%
Tom Brady — 8.7%

Growth

Odell Beckham Jr — 1.8 million followers
JuJu Smith-Schuster — 1.1 million followers
Tom Brady — 624 thousand followers
JJ Watt — 554 thousand followers
Antonio Brown — 470 thousand followers

Twitter

JJ Watt — 379 thousand followers
Odell Beckham Jr — 310 thousand followers
Russell Wilson — 260 thousand followers

Facebook

Von Miller —33 thousand fans
JuJu Smith-Schuster — 16 thousand fans
Dak Prescott — 6 thousand fans

Instagram

Odell Beckham Jr — 1.5 million followers
JuJu Smith-Schuster — 780 thousand followers
Tom Brady — 665 thousand followers

Growth rate

JuJu Smith-Schuster — 85%
Odell Beckham Jr — 12.1%
Antonio Brown — 11.3%
Le’Veon Bell — 10.1%
Deshaun Watson — 10%

Twitter

JuJu Smith-Schuster — 59.9%
Le’Veon Bell — 15.8%
Antonio Brown — 10.2%

Facebook

JuJu Smith-Schuster —17.5%
Von Miller — 11.9%
Deshaun Watson — 8.8%

Instagram

JuJu Smith-Schuster — 108.8%
Aaron Rodgers — 20.7%
Tom Brady — 17.9%

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