The NFL is back in a big way. The league’s opening weekend did not disappoint and we’re not even to Monday Night Football. The comeback celebration didn’t stop with the major networks — many of the game’s stars took to social to share the hype for their game, throw some shade, and celebrate big wins.
While the players went big for Week 1, it’s not like they skipped the offseason on social. Active players shared more than 153 thousand posts throughout the offseason. Those posts racked up more than 535 million total engagements and 390 million video views. These guys are a walking, talking media empire.
- + 153 thousand posts
- + 535 million engagements
- + 390 million video views
The NFL’s athlete-driven MVPs
Below, we break down the social performance for the 25 most-followed players in the NFL. We measured their audience, activity, engagement, and growth on Twitter, Facebook, and Instagram from February 5, 2018 to September 5, 2018.