The NFL’s top player-driven publishers


NFL players have gone all-in on video in 2018. Since the preseason kicked off on August 2nd, players have shared almost three thousand videos to their personal Twitter, Facebook, and Instagram channels, producing more than 140 million video views.

No player has embraced this athlete-driven revolution more than JuJu Smith-Schuster. With help from Team JuJu — a close-knit squad that helps him capture, curate, and produce premium content — JuJu has shared more than sixty videos to social since the preseason began. Those videos have earned an NFL-leading 21 million views and helped build his audience by over 400 thousand followers in less than three months.

From highlights to hype videos, promotions to pom-poms — JuJu and his team consistently give his audience the content it craves.

While JuJu is the trailblazer, players from Odell Beckham Jr. to Marquette King aren’t far behind. Athletes across the league are embracing their opportunity and positioning themselves as one-man media companies, primed to take advantage of the athlete-driven future of sports content.

The NFL’s top player publishers

Below is a breakdown of the NFL’s most prolific video publishers on social. We show the video activity, views, and top posts from August 2, 2018, to October 16, 2018.

Video Activity

JuJu Smith-Schuster — 64 video posts
Russell Wilson — 57 video posts
Antonio Brown — 38 video posts
Von Miller — 38 video posts
Marquette King — 36 video posts

Video Views

JuJu Smith-Schuster — 21 million views
Odell Beckham Jr — 17.3 million views
Tom Brady — 12.7 million views
Antonio Brown — 9.6 million views
Russell Wilson — 5 million views

Top athlete-driven video posts

1. Odell beckham Jr | 1.8 Million views

View this post on Instagram

A post shared by Odell Beckham Jr (@obj) on

2. Tom Brady | 1.76 Million views

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I see you @ab… Was hanging on as long as I could, but it’s time to pass the @eamaddennfl guard on to you ??

A post shared by Tom Brady (@tombrady) on

3. Tom Brady | 1.72 Million views

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W (Lay down @gronk! Go to sleep!)

A post shared by Tom Brady (@tombrady) on

4. JujU smith-schuster | 1.62 Million views

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Touchdown or Nah?????? ? CMON MAN!!! ?

A post shared by JuJu Smith-Schuster (@juju) on

5. tom brady | 1.4 Million views

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A post shared by Tom Brady (@tombrady) on

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