The PGA TOUR’s social leaderboard

PGATOURLeaderboard

This season, the PGA TOUR launched the #LiveUnderPar campaign with a promise to extend the game beyond ropes, bringing fans closer to the players and action than ever before.

The program was embraced not only by the TOUR, but by the players as well. The game’s top athletes have taken to social to give fans an inside look at their experiences on and off the course. In the past year, the top 50 players in the FedExCup standings shared almost nine thousand posts to their personal Twitter, Facebook, and Instagram channels, producing just under 80 million video views and over 33 million engagements.

Throughout the season, social flexed its power with golf fans. Feeds were on the brink of exploding each time Tiger was in contention, a little one-on-one match was announced, and Phil nailed his intro to Twitter.

While legends like Tiger and Phil make headlines with each tweet, many of the game’s rising stars have been active in building their own brands. The up-and-comers are effectively engaging and growing their audiences by sharing post-round highlights, pre-tournament tee time graphics, and celebrating big accomplishments.

The TOUR’s athlete-driven MVPs

Below, we break down the social data for the top 50 players in the FedEx Cup standings. We analyze their performance by audience, activity, engagement, and growth on Twitter, Facebook, and Instagram from August 30, 2017, to August 30, 2018.

These are the PGA TOUR’s strongest brands on social.

Audience

Tiger Woods — 10.6 milion followers
Rory McIlroy — 6 million followers
Jordan Spieth — 4 million followers
Bubba Watson — 3.1 million followers
Ian Poulter — 2.7 million followers

TWITTER

Tiger Woods — 6.3 million followers
Rory McIlroy — 3.2 million followers
Ian Poulter — 2.3 million followers

FACEBOOK

Tiger Woods — 3 million followers
Rory McIlroy — 1.2 million followers
Jordan Spieth — 460 thousand followers

INSTAGRAM

Rory McIlroy — 1.6 million followers
Jordan Spieth — 1.5 million followers
Tiger Woods — 1.3 million followers

Activity

Ian Poulter — 948 posts
Justin Rose — 929 posts
Bubba Watson — 617 posts
Justin Thomas — 526 posts
Billy Horschel — 439 posts

TWITTER

Justin Rose — 549 posts
Ian Poulter — 458 posts
Justin Thomas — 411 posts

FACEBOOK

Bubba Watson — 182 posts
Rory McIlroy — 171 posts
Pat Perez — 135 posts

INSTAGRAM

Ian Poulter — 430 posts
Justin Rose — 380 posts
Bubba Watson — 182 posts

Engagement

Rory McIlroy — 6 million engagements
Tiger Woods — 5.99 million engagements
Justin Thomas — 5.1 million engagements
Justin Rose — 3.5 million engagements
Ian Poulter — 2.4 million engagements

TWITTER

Tiger Woods — 1.7 million engagements
Justin Thomas — 764 thousand engagements
Rory McIlroy — 400 thousand engagements

FACEBOOK

Rory McIlroy — 1.4 million engagements
Tiger Woods — 819 thousand engagements
Jordan Spieth — 212 thousand engagements

INSTAGRAM

Justin Thomas — 4.3 million engagements
Rory McIlroy — 4.2 million engagements
Tiger Woods — 3.5 million engagements

Engagement Rate

*min 52 posts, 100 thousand followers
Patrick Reed — 4.22%
Jon Rahm — 3.3%
Adam Scott — 3.19%
Tony Finau — 2.8%
Bryson DeChambeau — 3%

TWITTER

*min 17 posts, 33 thousand followers
*min 17 posts, 33 thousand followers
Tony Finau — 1.29%
Bryson DeChambeau — 1.15%

FACEBOOK

*min 17 posts, 33 thousand followers
Brooks Koepka —1.85%
Ricky Fowler — 0.93%
Jason Day — 0.85%

INSTAGRAM

*min 17 posts, 33 thousand followers
Justin Thomas — 7.43%
Jon Rahm — 7.24%
Adam Scott — 6.89%

Growth

Tiger Woods — 464 thousand followers
Jordan Spieth — 333 thousand followers
Justin Thomas — 323 thousand followers
Dustin Johnson — 269 thousand followers
Rory McIlroy — 218 thousand followers

TWITTER

Phil Mickelson — 200 thousand followers
Jordan Spieth — 132 thousand followers
Dustin Johnson — 107 thousand followers

FACEBOOK

Rory McIlroy — 21 thousand fans
Ricky Fowler — 18 thousand fans
Jordan Spieth — 13 thousand fans

INSTAGRAM

Tiger Woods — 440 thousand followers
Justin Thomas — 255 thousand followers
Rory McIlroy — 201 thousand follower

Growth Rate

Tommy Fleetwood — 452.9%
Xander Schauffele — 322.1%
Aaron Wise — 300.7%
Patrick Cantlay — 216.6%
Andrew Landry — 201.1%

TWITTER

Xander Schauffele — 186.6%
Andrew Landry — 175.8%
Aaron Wise — 143.7%

FACEBOOK

Austin Cook —232.7%
Bryson DeChambeau — 115.1%
Brooks Koepka — 69.2%

INSTAGRAM

Adam Scott — 2629.7%
Tommy Fleetwood — 984.5%
Austin Cook — 850.2%

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