The capability athletes possess to drive conversations beyond the sports arena is undeniable. In the past, we’ve analyzed how they stack up amongst one another within individual leagues on social. In this report, we provide a wider perspective of the sports ecosystem by breaking down athletes’ social performance from eight of the leading sports leagues in the United States.
Though natural outliers exist in each league, these breakdowns offer a glimpse at the athletes’ level of fame, as well as how they’ve performed in activity, engagement, and growth throughout the past year. With over 721 million followers on social, the NBA comfortably led all leagues in audience size, while the NFL narrowly held onto second place ahead of the up-and-coming social media powerhouse, Major League Soccer. There’s no denying the athlete-driven capabilities of the NHL, who boasts the highest collective engagement rate of any league on social. However, they also carry the lowest activity rate — a clear sign of untapped potential.View this post on Instagram
2018 Athlete-driven Leaderboard Below is the performance analysis for athletes’ social performance from eight of the leading sports leagues in the United States; the NBA, NFL, MLS, NHL, MLB, PGA TOUR, WNBA, and LPGA Tour. First, we analyze how entire leagues stack up against one another, then examine how they compare per player. We break down the data by audience, activity, engagement, and growth on Twitter, Facebook, and Instagram from January 1, 2018, until December 31, 2018.