The WTA’s strongest brands on social

WTA

Serena Williams’ brand may be bigger than ever, but she’s far from the only reason to bet on women’s tennis. Flush with young talent and a new commitment to athlete-driven content, the WTA and the players are able to reach and engage their fans more effectively than ever before.

 
 
 
 
 
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Keep fighting #usopen ?? ?: @ronangle2

A post shared by Sloane Stephens (@sloanestephens) on

WTA Social Report

To understand the players’ impact, we measured every Twitter, Facebook, and Instagram post shared by the top 100 WTA athletes from January 1st, 2018 to August 24, 2018.

WTA players outpaced their ATP counterparts, sharing more than 14 thousand total posts and earning over 133 million engagements and 81 million video views.

Individually, Serena’s dominance stretched into social as she led the field for followers, activity, and engagement. The only category Serena didn’t take home — engagement rate — was dominated by up-and-comers including CiCi Bellis, Daria Kasatkina, and Naomi Osaka.

Total player audience — 84.4 million

Twitter — 22.4 million followers
Facebook — 36.5 million fans
Instagram — 25.4 million followers

Total player activity — 14.5 thousand posts

Twitter — 4,442 posts
Facebook — 4,469 posts
Instagram — 5,551 posts

Total player engagements — 133.1 million

Twitter — 7.1 million engagements
Facebook — 10.4 million engagements
Instagram — 115.6 million engagements

Player engagement rate — 5.29 percent

Twitter — 1.49%
Facebook — 2.25%
Instagram — 7.35%
 
 
 
 
 
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They are always watching? Thanks team and Zavrik??? #DDteam #побежала

A post shared by Daria Kasatkina? (@kasatkina) on

WTA Player Social Ranking

A look at the WTA’s top individual performers by social category.

Player audience

Serena Williams — 25 million followers
Maria Sharapova — 18.4 million followers
Caroline Wozniacki — 6 million followers
Venus Williams — 5 million followers
Genie Bouchard — 5 million followers
Average — 898 thousand followers

Player activity

Serena Williams — 532 posts
Lesia Tsurenko — 419 posts
Svetlana Kuznetsova — 407 posts
Julia Goerges — 375 posts
Genie Bouchard — 360 posts
Average — 154 posts

Player engagements

Serena Williams — 48.9 million engagements
Maria Sharapova — 17.7 million engagements
Genie Bouchard — 12.9 million engagements
Simona Halep — 6.8 million engagements
Caroline Wozniacki — 5 million engagements
Average — 1.4 million engagements

Engagement rate

CiCi Bellis — 9.9%
Daria Kasatkina — 7.8%
Naomi Osaka — 7.3%
Ajla Tomljanovic — 7.3%
Jelena Ostapenko — 6%
Average — 5.3%

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