Serena Williams’ brand may be bigger than ever, but she’s far from the only reason to bet on women’s tennis. Flush with young talent and a new commitment to athlete-driven content, the WTA and the players are able to reach and engage their fans more effectively than ever before.
WTA Social Report
To understand the players’ impact, we measured every Twitter, Facebook, and Instagram post shared by the top 100 WTA athletes from January 1st, 2018 to August 24, 2018.
WTA players outpaced their ATP counterparts, sharing more than 14 thousand total posts and earning over 133 million engagements and 81 million video views.
Individually, Serena’s dominance stretched into social as she led the field for followers, activity, and engagement. The only category Serena didn’t take home — engagement rate — was dominated by up-and-comers including CiCi Bellis, Daria Kasatkina, and Naomi Osaka.
Total player audience — 84.4 million
- Twitter — 22.4 million followers
- Facebook — 36.5 million fans
- Instagram — 25.4 million followers
Total player activity — 14.5 thousand posts
- Twitter — 4,442 posts
- Facebook — 4,469 posts
- Instagram — 5,551 posts
Total player engagements — 133.1 million
- Twitter — 7.1 million engagements
- Facebook — 10.4 million engagements
- Instagram — 115.6 million engagements
Player engagement rate — 5.29 percent
- Twitter — 1.49%
- Facebook — 2.25%
- Instagram — 7.35%
WTA Player Social Ranking
A look at the WTA’s top individual performers by social category.
Player audience
- Serena Williams — 25 million followers
- Maria Sharapova — 18.4 million followers
- Caroline Wozniacki — 6 million followers
- Venus Williams — 5 million followers
- Genie Bouchard — 5 million followers
- Average — 898 thousand followers
Player activity
- Serena Williams — 532 posts
- Lesia Tsurenko — 419 posts
- Svetlana Kuznetsova — 407 posts
- Julia Goerges — 375 posts
- Genie Bouchard — 360 posts
- Average — 154 posts
Player engagements
- Serena Williams — 48.9 million engagements
- Maria Sharapova — 17.7 million engagements
- Genie Bouchard — 12.9 million engagements
- Simona Halep — 6.8 million engagements
- Caroline Wozniacki — 5 million engagements
- Average — 1.4 million engagements
Engagement rate
- CiCi Bellis — 9.9%
- Daria Kasatkina — 7.8%
- Naomi Osaka — 7.3%
- Ajla Tomljanovic — 7.3%
- Jelena Ostapenko — 6%
- Average — 5.3%