The PGA TOUR is on a player-driven push to bring the game closer to fans through social media. The results have been impressive. In just a few years, the TOUR’s Player Content team has pushed the boundaries to drive hundreds of millions of video views and game-changing engagement for players and the sport. At the center of the strategy is Mattie-Lou Chandler, who ensures that everyone from the game’s greats to TOUR card rookies have access to publish powerful content in their personal social channels.
Our strategy, in short, is to offer our players as much unique and quality content as we possibly can.
What’s your position?
Describe your journey to your current position.
How long have you been utilizing Opendorse?
How has PGA TOUR’s player strategy evolved over the past 5 years?
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Hawaii was such an amazing place and great way to start the year. Working on improving a few things to be in good form for @farmersinsopen • • Que gran lugar y que buena forma de empezar el año. Mahalo Hawaii🤙🏻 Ahora es momento de seguir trabajando para volver con todo para Torrey pines!
What is it like to work with golfers and their agents? How has buy-in been in terms of #AthleteDriven content?
With a wide range of golfers — from Tiger Woods down to a player who just got their TOUR card — how does your team prioritize your content efforts?
What is your favorite post or campaign that you have shared through the platform? Why?
You can call me Kevin all you want. Just make the check out to Keith 😉 pic.twitter.com/Lcxh3xAGTO
— Keith Mitchell (@K_m_Mitchell) March 4, 2019